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ICONIC LONDON

Having graced the faces of Hollywood’s biggest stars (J.Lo, Ariana Grande and Beyoncé, just to name a few), ICONIC London is renowned for its glow-giving formulas. Celebrating bold beauty while enhancing your natural features, the brand dreams up powerfully pigmented formulas in universally flattering shades. From highlighter and lip glosses to eyeshadows and blushers, ICONIC London’s make up is primed to make a statement.

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Iconic London complexion
Iconinc London highlighter
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ICONIC LONDON BESTSELLERS

ICONIC London Shape and Shade Sculpting Stick Shade 0.21ml (Various Shades)

4.4 stars out of a maximum of 5

15

£23.00

ICONIC London Velvet Blur Translucent Setting Powder

4.36 stars out of a maximum of 5

11

£25.00

ICONIC London Rollaway Glow 8ml (Various Shades)

4.68 stars out of a maximum of 5

19

£25.00

ICONIC London Underglow Blurring Primer 27ml

4.42 stars out of a maximum of 5

69

£25.00

ICONIC London Prep-Set-Glow Mini - Original 30ml

4.52 stars out of a maximum of 5

33

£13.00

ICONIC London Mini Prep Set Blur Setting Spray 30ml

4.5 stars out of a maximum of 5

2

£13.00

ICONIC London Prep-Set-Glow 120ml (Various Shades)

4.33 stars out of a maximum of 5

219

£26.00

ICONIC London Prep Set Blur Setting Spray 120ml

4.67 stars out of a maximum of 5

6

£26.00

ICONIC London Triple Threat Mascara 9ml - Black

4.24 stars out of a maximum of 5

46

£22.00

ICONIC London Body Brush

4.5 stars out of a maximum of 5

4

£32.50

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ICONIC London: Illuminator

Everyone’s raving about this super-glowy, super-concentrated highlighter. Discover the must-have, illuminating elixir that will take your highlight game to epic new heights.
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DISCOVER ICONIC LONDON

Inspired by her passion for make up and the vibrant energy of London’s streets, make up artist, Jade Elliot, launched ICONIC London to create glow-bestowing formulas that empower people to look and feel their very best. Thanks to their range of complexion-contouring heroes, shimmering palettes and pro-worthy make up brushes, they’ve quickly become one of the most Insta-famous brands for everything from everyday must-haves to ICONIC night-out looks.

A-LISTER APPROVED
ICONIC by name and iconic by nature, join the likes of J.Lo, Ariana Grande and Beyoncé who have all adorned their faces with the brand’s cult formulas. If they’re good enough for them, they’re certainly good enough for us…

FLAWLESS FINISH FORMULAS
Team the brand’s flawless formulas with their MUA-approved make up brushes and perfect that seamless, selfie-ready skin in minutes. Totally blendable and highly pigmented, their products leave their rivals for dust.

CRUELTY-FREE
ICONIC London believe no animal should be harmed in the making of their products. They’re totally, and proudly, cruelty-free.