Discover what's new in beauty —from launches you'll love to the Hall of Fame winners your ritual's missing — in our new in beauty edit. Whether you're looking for skin care, make up, hair care or wellness essentials, you'll find a future favourite in our new in beauty edit. Want to find out more about the latest beauty heroes? Read about trends and the best beauty launches on our blog.
NEW IN BEAUTY
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IN THE SPOTLIGHT
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FRESH FINDS
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IN FOCUS

NEED IT NOW
NARS
Get carried away with colour with the NEW The Hot Escape Collection. From cheek palettes to lip oils, these resort-mode icons are bringing summery warmth.
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ON OUR WISHLIST
DRUNK ELEPHANT
Bronze, blush and highlight your skin with an exclusive FREE gift starring glow-boosting staples.
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IN THE SPOTLIGHT
BIOSSANCE
Driven by innovation and crafted with the planet in mind, stock up on your favourite cleansers, creams, serums and more with 20% OFF Biossance.
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WHAT'S NEW AT CULT BEAUTY
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HANDPICKED FREE GIFTS
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265 Items
New In Beauty
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Sunday Riley Glow Goals (Worth £58.66)
5 stars out of a maximum of 5
10
RRP: £40.00Current price: £28.00
Sol de Janeiro Brazilian Kiss Cupuaçu Lip Butter
4.5 stars out of a maximum of 5
8
RRP: £16.00Current price: £12.00
Sunday Riley Hydration heroes (Worth £40)
4.83 stars out of a maximum of 5
6
RRP: £27.00Current price: £18.90
Glow Recipe Watermelon Glow Niacinamide Dewy Flush Brightening Serum Blush - Watermelon Flush
4.5 stars out of a maximum of 5
4
£22.00
Glow Recipe Watermelon Glow Niacinamide Dewy Flush Brightening Serum Blush - Berry Flush
4.43 stars out of a maximum of 5
7
£22.00