DISCOVER PARËVA
Elevate your skincare routine and see tangible, visible results with Parëva™. Rooted in science-backed formulations and powered by patented Molecur 3™ technology, Parëva™ creates a 3-step system that delivers clinically-crafted essentials packed with potent actives. With transparency at its core, the brand uses minimalist formulations and thoughtful, clear packaging to ensure you understand exactly what you’re applying.
MEET PARËVA’S FOUNDER
Parëva Beauty was founded in February 2024 by Smitha Rao — scientist and seasoned beauty leader. In her 20s, Smitha filed her first biotech patent application, setting the stage for a career at the intersection of science and innovation. She then went on to help launch more than 200 beauty products across 15+ globally recognised brands within the industry. With Parëva Beauty, Smitha brings her expertise to create skincare rooted in science, built on radical transparency and dedicated to advancing skin health.
PARËVA’S F(ACTUALS)
With ingredient transparency a core pillar for Parëva™, the brand has created a document for each of its products called The (F)actuals. From a full breakdown of its ingredients to comprehensive formulation insights, ingredient details, testing data and transparency on sourcing and efficacy, The (F)actuals provide beauty lovers with the knowledge to be empowered by what they’re buying. What’s more, Parëva™ also discloses the exact percentages of its active ingredients meaning there are no vague claims but total formula breakdowns.
