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Launching in 2024 by the one and only Rihanna, Fenty Hair is all about ‘Beauty for All’, with a focus on inclusive, reparative haircare that meets the needs of all hair types and textures. Infused with clever complexes, groundbreaking technology and Rihana’s own approval, each hair hero enhances the appearance and health of your strands whether you’re looking to achieve something smooth and silky, bouncy and defined or you want to revive locks instantly and over time.