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WISHFUL

By Huda Kattan

Born from her own skin care struggles and personal quest to discover great, straight-forward skin care, Huda Kattan teams up with cutting-edge labs to develop the solutions she desired. Aptly named, WISHFUL’s results-driven saviours target specific concerns while simplifying your beauty regime. Think: minimal, multi-tasking essentials that tackle all your beauty bugbears.

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WISHFUL BESTSELLERS

Wishful Eye Lift & Contour Double Peptide Hydrogel Masks 1.5G

Wishful Eye Lift & Contour Double Peptide Hydrogel Masks 1.5G

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Back by popular demand, move quick to get this beauty hero before it sells out again.
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£4.00
Wishful Eye Lift and Contour 1% Bakuchiol and Peptide Serum (Various Options)

Wishful Eye Lift and Contour 1% Bakuchiol and Peptide Serum (Various Options)

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Save 50% on selected products. Discount has been applied to the RRP. Offer valid for a limited time only
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£17.00
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WISHFUL

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DISCOVER WISHFUL

Dreamt up by none other than make up artist Huda Kattan, WISHFUL is all about keeping things simple. Understanding that less can be more, the brand’s skin care is simplified to fit into any one’s beauty routine. Formulating targeted products to tackle various skin concerns, the collection keeps minimalism at the forefront of every design – only using effective and intentional ingredients.

THE STORY BEHIND WISHFUL

From starting her Huda Beauty blog over 10 years ago, make up artists Huda Kattan has built a community, who inspire her brand. With thousands of comments coming into to her over the years, the creative began to get a deep understanding of what her readers were most concerned about. The common consensus? They wanted simplified skin care they could seamlessly slot into their beauty routine. And thus, WISHFUL was born.

WISHFUL’S FREE-FROM BEAUTY SOLUTIONS

All WISHFUL products comply with the US Clean program, which means they are formulated without any of the following ingredients: parabens, triclosan, Triclocarban, SLC, SLES, phthalates, formaldehydes, retinyl palmitate, aluminium salts, benzophenone, resorcinol, oxybenzone, octinoxate, coal tar, mineral oil and fragrances over one percent.