VIRTUE Shampoo & Conditioner

Transform your tresses from the inside out with Virtue’s shampoos and conditioners. Crafted from the brand’s Alpha Keratin 600ku protein (formulated from 100% bio-identical proteins), Virtue’s shampoos and conditioners strengthen, support and soften your strands from root-to-tip. Whether you’re looking to protect coloured hair, address dryness or want your lengths to feel softer and silkier, these heroes deliver lasting results, without any buildup.