Free UK shipping over £25 15% off your app order Sign up for email exclusives Earn Cult Status Points
Get up to 15% OFF your first haul with code FIRST15

FRESH

Launched in 1991 as an apothecary store curating upscale, natural beauty products from around the world, fresh has transformed the beauty industry with its pioneering use of natural ingredients from soy and sake to sugar. fresh skin care marries world-leading, good-to-skin ingredients and centuries-old cultural beauty rituals to deliver sublime products - from bestselling lip balms to face masks that tackle a swathe of concerns - with mind-healing and skin-transforming results.

SHOP ALL FRESH

SHOP FRESH BY CATEGORY

Fresh Shop All
Fresh cleansers
Fresh moisturisers
Fresh toners and mists
Fresh serums
Fresh face masks
Showing slide 1

FRESH BESTSELLERS

Fresh Soy Face Cleanser (Various Sizes)

4.74 stars out of a maximum of 5

203

£15.00

Fresh Rose Deep Hydration Face Cream (Various Sizes)

4.54 stars out of a maximum of 5

183

£17.00

Fresh Lotus Youth Preserve Exfoliating Face Toner 150ml

£36.00

Fresh Kombucha Antioxidant Facial Treatment Essence 50ml

4.58 stars out of a maximum of 5

19

£35.00

Fresh Black Tea Firming Overnight Mask 30ml

4.7 stars out of a maximum of 5

10

£34.00

Fresh Sugar Watermelon Hydrating Lip Balm 6g

4.5 stars out of a maximum of 5

20

£18.00

Fresh Sugar Lychee Eau de Parfum 30ml

5 stars out of a maximum of 5

1

£46.00

Fresh Black Tea Advanced Age Renewal Cream 50ml

4.78 stars out of a maximum of 5

18

£88.00

Fresh Rose Morning Eau de Parfum 30ml

5 stars out of a maximum of 5

1

£46.00

Fresh Sugar Lemon Eau de Parfum 30ml

£46.00

Showing slide 1

SHOP FRESH BY COLLECTION
Showing slide 1

DISCOVER FRESH

Born from the spirit of self-care, fresh dreams up skin care that performs and transform – making every moment a memorable experience. Fusing potent natural ingredients, ancient rituals and modern science, the brand revives our beauty routine by boosting smooth, sheen and soothing skin. While its Kombucha Facial Treatment Essence preps, hydrates and illuminates your complexion the Black Tea Perfecting Mask improves the suppleness of your skin.


RESPONSIBLE INGREDIENTS

As a brand that is passionate about skin care and using good for skin ingredients, fresh beauty is committed to improving its ingredient sourcing. How? By partnering with Union for Ethical BioTrade (UEBT), the LVMH Innovation and Research centre and local organizations to continually improve sourcing practices and local livelihoods of locations where the brand’s ingredients are sourced.

CLIMATE ACTION

fresh is committed to achieving net-zero carbon emissions by 2030. The aim is to set emission reducing targets in line with the Paris agreement and compensating the residual emissions.

PACKAGING PROMISE


By implementing the ‘Respect, Reduce and Replace’ strategy, fresh is determined to have 100% recyclable packaging by the year 2025.