FRESH

Launched in 1991 as an apothecary store curating upscale, natural beauty products from around the world, fresh has transformed the beauty industry with its pioneering use of natural ingredients from soy and sake to sugar. fresh skin care marries world-leading, good-to-skin ingredients and centuries-old cultural beauty rituals to deliver sublime products - from bestselling lip balms to face masks that tackle a swathe of concerns - with mind-healing and skin-transforming results.

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FRESH BESTSELLERS

Fresh Hesperides Body Wash and Body Lotion Set (Worth £51.00)

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4.0 Stars 1 Reviews
Was £42.00
£29.40

Fresh Day and Overnight Mask Set (Worth £87.00)

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5.0 Stars 2 Reviews
Was £65.00
£45.50

Fresh Cleanse and Hydrate Skincare Set (Worth £31.00)

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4.67 Stars 21 Reviews
Was £22.00
£15.40

Fresh Skin-Perfecting Mask Set Exclusive (Worth £105.00)

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4.67 Stars 3 Reviews
Was £77.00
£61.60

Fresh Umbrian Clay Pore-Purifying Face Mask (Various Sizes)

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4.37 Stars 35 Reviews
Was £21.00
£14.70

Fresh Lotus Youth Preserve Eye Cream 15ml

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4.67 Stars 21 Reviews
Was £40.00
£28.00

Fresh Black Tea Age-Delay Eye Cream 15ml

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3.88 Stars 8 Reviews
Was £60.00
£42.00

Fresh Soy Cleansing Duo (Worth £48)

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You won’t find this beauty anywhere else — it’s *exclusive* to Cult Beauty.
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5.0 Stars 3 Reviews
£33.00

Fresh Rose Deep Hydration Face Cream (Various Sizes)

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4.53 Stars 151 Reviews
from £17.00

Fresh Sugar Lychee Eau de Parfum 30ml

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£46.00

Fresh Rose Morning Eau de Parfum 30ml

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£46.00

Fresh Sugar Lemon Eau de Parfum 30ml

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£46.00

Fresh Citron de Vigne Eau de Parfum 100ml

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£82.00

Fresh Lily Jasmine Eau de Parfum 9ml

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£24.00

Fresh Rose Deep Hydration Oil-Infused Serum 100ml

4.77 Stars 66 Reviews
£58.00

Fresh Lily Jasmine Eau de Parfum 100ml

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£82.00

Fresh Rose Morning Eau de Parfum 9ml

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£24.00
FRESH

FANCY *FRESH* ROSES?

Envelop your complexion in fresh’s nourishing formulas, powered by hydrating Damask roses and soothing rosewater.

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DISCOVER FRESH

Born from the spirit of self-care, fresh dreams up skin care that performs and transform – making every moment a memorable experience. Fusing potent natural ingredients, ancient rituals and modern science, the brand revives our beauty routine by boosting smooth, sheen and soothing skin. While its Kombucha Facial Treatment Essence preps, hydrates and illuminates your complexion the Black Tea Perfecting Mask improves the suppleness of your skin.


RESPONSIBLE INGREDIENTS

As a brand that is passionate about skin care and using good for skin ingredients, fresh beauty is committed to improving its ingredient sourcing. How? By partnering with Union for Ethical BioTrade (UEBT), the LVMH Innovation and Research centre and local organizations to continually improve sourcing practices and local livelihoods of locations where the brand’s ingredients are sourced.

CLIMATE ACTION

fresh is committed to achieving net-zero carbon emissions by 2030. The aim is to set emission reducing targets in line with the Paris agreement and compensating the residual emissions.

PACKAGING PROMISE


By implementing the ‘Respect, Reduce and Replace’ strategy, fresh is determined to have 100% recyclable packaging by the year 2025.