Earl of East
If you’re living in London, chances are that you’ve passed the Earl of East stores and done a double take: picture a haven of plants, plush pillows and their all-famous home fragrances. Formed around four pillars – ‘Create’, ‘Curate’, ‘Collaborate’ and ‘Community’ – the lifestyle store-cum-studio is beloved for its in-store candle-pouring and workshops. What started in Hackney as a succinct edit of candles has since evolved into a line of home fragrance favourites that spans across bath salts, incense and aromatic mists. Beyond their effortlessly chic vessels and refined typography, the candles are made from an eco-soy blend of high-quality, raw materials from ethical suppliers; co-founder Niko Dafkos assures that “their work does not contribute to deforestation and respects the rights of workers and indigenous people”. Which scent are you adding your space?