15% off your first order over £25. Code: FIRST15. New customers only, T&Cs apply.


The very first oral care cosmetics brand to approach your smile from a luxe, beauty perspective, this revolutionary line will transform your smile – and the way you take care of it. Its founder is renowned cosmetic dentist Dr. Michael Apa, who is single-handedly responsible for maintaining the pearly whites of anyone who’s anyone – online beauty queen and unfailingly flawless Huda Kattan, for one. Utilising the latest advances in oral care with the quality ingredients and streamlined luxury of a beauty brand, Apa Beauty champions whitening without compromising the health of your teeth and gums. From game-changing whitening toothbrush and paste to lip balm and even tooth ‘gloss’, this incredibly chic line offers ultra-effective, transformative products that are gentle enough to use every day.

Apa Beauty

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