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    She's So Cult: Huda Kattan of Wishful

    We caught up with the beauty mogul to talk all things Wishful, self-care during a worldwide lockdown and her advice on how to tackle 'maskne'......Read More

    She's So Cult: Miranda Kerr on KORA Organics

    Read on to find out more behind the brand's beginnings, strong ethical ethos as well as a few insights in the co-founders favourite products and bedside essentials......Read More

    15 minutes with Drunk Elephant's founder, Tiffany Masterson

    Tiffany Masterson's started Drunk Elephant after becoming fed up by the products that promised the earth and then failed to deliver. Oozing warmth and loveliness, we caught up with the brains behind the industry's bestselling brand...Read More

    She's So Cult: Wende Zomnir of Urban Decay

    Read on for more juicy details about the brand's beginnings, the contents of Wende's handbag, and her favourite brand memories......Read More

    She's so Cult: Melisse Shaban of Virtue

    An authority in the realm of hair repair, we spoke to Melisse Shaban - Founder and CEO of Virtue - to discover everything you need to know about the tress-transforming range....Read More

    Meet the Founders: Kim & Zoe Roebuck

    The brainchild of Australian twin sisters, Kim and Zoe, Dr Roebuck’s pays homepage to their doctor-parents’ ‘secret’ formula... find out all about this awesome Aussie export ...Read More

    She's so Cult: Laura Mercier

    There are celebrity make up artists and then, there's Laura Mercier - the artist-turned-make up extraordinaire whose eponymous range is still top of the beauty pops, 20+ years since its launch...Read More

    She's so Cult: Sweaty Betty founder Tamara Hill-Norton

    Founded in 1998 by Tamara Hill-Norton, Sweaty Betty was among the first to bring us vibrant, stylish sportswear we were proud to pound the pavements in....Read More

    She's so Cult: Allison McNamara

    Ethereally beautiful inside and out, beauty editor, TV personality and Insta-influencer Allison McNamara is the fabulous, flame-haired (luminous-skinned) founder of MARA...Read More

    She's So Cult: Sheena Yaitanes of Kosas

    Kosas unites impeccable shade ranges with botanical-rich formulas. The result? Make up that’s as good for your skin as it is gorgeous to look at, flattering a vast spectrum of skin tones...Read More