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MEDIK8 IS OUR BRAND IN RESIDENCE FOR SEPTEMBER
A new season, a new expert voice takes over the Cult Residency — September belongs to Medik8.
THE CULT BEAUTY ADVENT CALENDAR 2026 HAS ARRIVED
Christmas has officially entered its beauty era. Meet the two Cult Beauty Advent Calendars for 2026, uncover their most-wanted contents and decide whether the Signature or Special Edition deserves pride of place in your festive countdown.
THE MOST SEARCHED BEAUTY BRANDS SUMMER 2026
From Huda Beauty’s chart-topping summer to Kayali’s meteoric rise, our own on-site search data reveals the brands you’ve been searching for all season long.
THE TOP 10 FRAGRANCES THAT GET YOU THE MOST COMPLIMENTS
We dug through the reviews on our 50 most-loved fragrances to see which ones most frequently receive compliments, again and again. Here’s what came out on top.
Our Editors
The Biggest AW26 Makeup Trends To Know, According To The Experts
We asked our buying team what's really landing in baskets this season. From centre stage eyes to glass lips, here are the makeup trends worth knowing about for autumn/winter.
THE ULTIMATE GUIDE TO SUPPLEMENTS
Supercharge your self care routine and glow from within, courtesy of our 101 guide on supplements. Discover what supplements actually are, how they work and more…
LET’S TALK HORMONAL HEALTH: YOUR QUESTIONS ANSWERED
Nutritional therapist and women’s health specialist Jodie Abrahams answers the questions we’re all asking.
THE TOP 10 FRAGRANCES THAT GET YOU THE MOST COMPLIMENTS
We dug through the reviews on our 50 most-loved fragrances to see which ones most frequently receive compliments, again and again. Here's what came out on top.
THE TOP 10 HAIRCARE MUST-HAVES FOR HEALTHY HAIR
From scalp care to bond-repair treatments and the odd supplement, these are the ten products worth building your healthy hair routine around, whatever state your strands are in.