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    Meet The Founder: Jessi Baker, CEO and Founder of Provenance

    Empowering brands to take steps towards greater transparency, Provenance cuts through the ‘noise’ to establish the facts and in turn, help consumers to find the right products for them....Read More

    She's so Cult: Sweaty Betty founder Tamara Hill-Norton

    Founded in 1998 by Tamara Hill-Norton, Sweaty Betty was among the first to bring us vibrant, stylish sportswear we were proud to pound the pavements in....Read More

    Meet The Founder: Patrick Ta

    One of the most esteemed make up artists in the world right now, meet PATRICK TA: creator of the dewy looks the beauty world's obsessing over...Read More

    Behind the pioneering brand streamlining your skin care regime

    Creator of creams to restore healthy, plumped up and luminous skin, we asked Professor Augustinus Bader all about his 'cult' creations...Read More

    She's so Cult: Allison McNamara

    Ethereally beautiful inside and out, beauty editor, TV personality and Insta-influencer Allison McNamara is the fabulous, flame-haired (luminous-skinned) founder of MARA...Read More

    How stress affects your skin (and what to do about it)

    The founder of DISCIPLE Skincare talks you through the way that stress affects your skin and how her oils are great for counteracting side-effects of modern life...Read More

    Ask the expert: Dr. Dennis Gross

    Manhattan's sought-after youth-boosting specialist, Dr. Dennis Gross explains his 'Alpha Beta' magic and the latest space-age face mask that the beautysphere's obsessing over...Read More

    Meet The Founder: BeYou's Krutika and Hemang Patel

    Determined to alleviate period pain, BeYou boasts a range of Holy Grail natural products that offer stress and pain-free alternatives to help keep pesky period cramps and pains at bay...Read More

    Meet the Founders: fresh

    One of our most requested brands, we couldn't be more thrilled for {fresh} to join the Cult (hallelujah!)...Read More

    Meet the range your other half *will* pinch

    Gender neutral and stylishly housed, it's time you made space for a new beauty hero (and bought a combination lock)...Read More