Why freckles are the statement-making beauty look du jour
With full-coverage make up beginning to make way for featherweight bases that celebrate skin, freckles are earning some well-deserved envy from those who're less-blessed on the beauty spot front
How to match your palette to your personality
We're playing Cupid here at 'Cult HQ' so prepare to fall head-over-heels for one of Lime Crime's perfect palettes
Cult Beauty Brand of the Month: Lime Crime
We're honouring Lime Crime throughout the month of May with a host of offers, dedicated content and exclusive new arrivals to tickle your make up tastebuds
Curate the perfect #shelfie with our favourite rose-toned heroes
Proof that pink isn't purely for Wednesdays, we've rounded up the best posey-toned products to put 'pretty' into your get-ready ritual
The new beauty obsessions your cabinet is craving
We know that you can't beat the thrill of the new so embrace getting paid (hallelujah!) with #TeamCB's round-up of the latest heroes your Cult Beauty basket's been craving
The best beauty highlights of 2017
As we get set to welcome a shiny new year we look back on the best beauty highlights of 2017
Dazzle through December with these vibrant make up must-haves
Embrace festive fambloyance and dispel the winter gloom with our pick of the season's brightest beauty buys
Steal the spotlight with 6 on-trend lipsticks under £20
Want to acknowledge the trends without blowing the budget? Invest in a new lipstick hue to show you're in the know. We've rounded up our favourites under £20 (you're welcome)
Your make up wardrobe needs these must-have palettes
Any slave to make up knows that NOTHING rivals the pulse-quickening effect of a new have-to-have-it palette
Unleash your inner Ariel with these new mermaid-worthy launches
Nereids take note. Mermaids are now basking in the beauty spotlight and we've ushered in a host of make up must-haves that would whip a certain flame-haired sea sprite's klepto-streak into overdrive