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    Jen Atkin on DIY hair care and self-care during covid-19

    From treatments and masks to braving your very own quarantine haircut......Read More

    Introducing OUAI Haircare's all-new Daily Care line

    It's designed for your hair's texture, not concern!...Read More

    Get 'French Girl' Hair With OUAI

    Celebrity coiffeuse Jen Atkin's eagerly-awaited hair care range is everything we dreamed it would be. Named {OUAI} (pronounced 'way') - the nonchalant 'French shrug' version of 'Oui', this gorgeous edit of mane tamers lets you achieve that tousled, model off-duty texture with minimal effort - no 'glam squad' required...Read More