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    Mascara that stays put come hell or eye water

    With the weather unpredictable (at best), who cares if you're caught in a downpour when armed with this shower-resistant mascara?...Read More

    Cult Beauty Brand of the Month: Lime Crime

    We’re honouring Lime Crime throughout the month of May with a host of offers, dedicated content and exclusive new arrivals to tickle your make up tastebuds...Read More

    Here's everything you need to know about the Gua Sha

    Another day, another luxurious gemstone tool you're going to *need*. The pretty pink 'pebble' you've glimpsed on your Instagram feed, the {Gua Sha} is giving the jade facial roller a run for its de-puffing money...Read More

    Emulate your favourite BFFs with these iconic make up must-haves

    Friends who grow together, glow together! #BECCABFFs Khloé Kardashian and Malika Haqq have teamed up with everyone's 'Holy Grail' brand to develop a this drool-worthy edit...Read More

    She's so Cult: Tiffany Masterson

    *Fanfare sounds*! To celebrate the relaunch of The Littles (3.0!), read all about the brains behind the range the world's obsessed with...Read More

    Watermelon is the newest skin care superfood your face is craving

    Much more than just a key ingredient in daiquiris (although, we know that’s an incredibly important job), watermelon is the latest superfruit that’s tipped to transform your complexion...Read More

    Here to save your winter skin: Votary has landed

    Developed by British make up artist-turned-beauty editor, Arabella Preston, {Votary} celebrates oils in their purest (and most potent) form...Read More

    A definitive guide to the most-wanted lip wear

    In the mood for matte? Going gaga for a glossy lip? Ensure you’re equipped for your mistletoe moments with Huda’s formidable wardrobe of long-lasting lip wear....Read More

    The New Nude has landed...

    Sold out within hours the first time around, Huda Beauty's 'The New Nude' makes grown women weep (probably) and is causing a crush at the Cult Beauty checkout...Read More

    Ingredient in focus: silk

    Who knew that worms were secretly your beauty BFF? ...Read More