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    Introducing Huda Beauty’s *hottest* new arrivals

    Prepare to fall into the hazy days of autumn with Huda Beauty's stunning trio of Haze Obsessions palettes... ...Read More

    Ace your base with our guide to selecting the best foundation

    If you're bamboozled by the infinite variety of foundations on offer, we've distilled the array of choice into a concise edit of the latest (greatest) heroes in each category...Read More

    The best bronzers for a sun-kissed tan, glow and contour

    Get an undetectable straight-from-the-sun glow with our edit of the very best bronzers....Read More

    She's So Cult: Huda Kattan of Wishful

    We caught up with the beauty mogul to talk all things Wishful, self-care during a worldwide lockdown and her advice on how to tackle 'maskne'......Read More

    The mascaras making waves in the make up realm

    From space-age, volumising formulas to one-of-a-kind wands, these are the new and tried-and-tested mascaras you need to know!...Read More

    New beauty launches to add to your basket like, stat

    We’ve witnessed an influx of lust-worthy launches this month so we’ve shortlisted eight of the headliners not to be missed...Read More

    9 new arrivals you're loving right now

    Proving that happiness can come in Cult Beauty boxes, discover the latest arrivals eliciting thrills when they land on your doorsteps...Read More

    Why we can't wait to try Huda Beauty's first-ever mascara

    Brace yourselves Beauties, the one and only Huda Kattan (a.k.a. the QUEEN of false lashes) has diverted her extensive beauty expertise towards the realm of mascara and her Legit Lashes Mascara has LIFT OFF...Read More

    Spring into spring with new eyeshadow palettes

    A blast from the past(el), Spring calls for new shades of shadow and none fit the bill quite like Huda’s impending collections of soft, sorbet shades ...Read More

    6 of the bestselling presents too precious to part with

    As good as gold (if not better), spoil someone special and earn yourself endless 'best gift-giver' points with our pick of the ultimate beauty indulgences...Read More