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    New beauty launches to add to your basket like, stat

    We’ve witnessed an influx of lust-worthy launches this month so we’ve shortlisted eight of the headliners not to be missed...Read More

    9 new arrivals you're loving right now

    Proving that happiness can come in Cult Beauty boxes, discover the latest arrivals eliciting thrills when they land on your doorsteps...Read More

    Why we can't wait to try Huda Beauty's first-ever mascara

    Brace yourselves Beauties, the one and only Huda Kattan (a.k.a. the QUEEN of false lashes) has diverted her extensive beauty expertise towards the realm of mascara and her Legit Lashes Mascara has LIFT OFF...Read More

    Spring into spring with new eyeshadow palettes

    A blast from the past(el), Spring calls for new shades of shadow and none fit the bill quite like Huda’s impending collections of soft, sorbet shades ...Read More

    6 of the bestselling presents too precious to part with

    As good as gold (if not better), spoil someone special and earn yourself endless 'best gift-giver' points with our pick of the ultimate beauty indulgences...Read More

    The perfect make up gifts for every Christmas beauty budget

    There's no time like the present! From treats to thrill your BFF to make up masterpieces, browse our stellar swathe of beauty have-to-haves at every price tag...Read More

    Cult Beauty Brand of the Month: Huda Beauty

    It's the day all Huda-holics have been waiting for... this November is ALL about the undisputed queen of the global beauty scene, Huda Kattan. And, to kick things off in style, we're giving you FREE WORLDWIDE SHIPPING on everything!...Read More

    Mercury Retrograde has lift off...

    Mercury Retrograde is coming for your neutral smoky eye. From gunmetal glitters to pearlescent plums, you won't know which shade to try first. ...Read More

    Your make up wardrobe needs a birthday suit...

    Leaving the beauty world more than a little hot under the collar, Huda’s brand new Nude Obsessions have landed to make sure your lids are impeccably (un)dressed...Read More

    Everything you need to know about the Cult Beauty Advent Calendar

    The ultimate gift for the beauty besotted, our FIRST Advent Calendar stars an incredible edit of big names in make up and burgeoning brands making waves in the skin care community...Read More