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    Here's how and why you should be multi-masking your hair

    Contributing Writer, Ava Welsing-Kitcher, gives us the lowdown on why multi-masking shouldn’t just be reserved for your face but extended to your hair too...Read More

    The ultimate shade guide for The Ordinary's Coverage and Serum Foundation

    From understanding your undertone to discovering the true match for your skin, consult our shade finder for The Ordinary here...Read More

    5 ways to wear glitter like a grown-up

    Glitter is very much BACK on the beauty radar, so we've gathered our five favourite ways to put a chic, sophisticated spin on sparkle...Read More

    Why serum is the crucial skin care step you shouldn't skip

    Your most important skin care step, we've a super-charged serum for every concern. So, from vitamin A through to cutting-edge cocktails, we're shining the spotlight on our Power Players...Read More

    The ultimate guide to beach waves from the bottle

    If your tresses are singing out for beachy texture and definition – like the siren you are – then let us introduce you to the effortless styling solutions with *waves* of loyal fans....Read More

    Emulate a flawless flush with these three blusher rules

    The quickest way to 'look alive', a dot of blush enlivens all complexions BUT, are you making the most of its face sculpting skills?...Read More

    How to match your palette to your personality

    We're playing Cupid here at 'Cult HQ' so prepare to fall head-over-heels for one of Lime Crime's perfect palettes...Read More

    Top tips for tackling ingrown hairs

    Ingrown hairs are the blots on our otherwise super-smooth stems (or freshly waxed bikini lines) so here are some tips to help tackle this big beauty bugbear...Read More

    Cheat fuller lips with Huda Kattan's tips for lip contouring

    Want fuller lips (without fillers)? With Huda Beauty's simple steps (and her clever Lip Contour pencil) you can cheat your way to a plump, pillow-y-lipped look in moments...Read More

    How To: Graphic Eyeliner with Linda Hallberg

    MUA and digital influencer @lindahallberg is committed to creating stunning (and inventive) beauty looks that push the boundaries. Emulate these graphic lines with NYX Professional Makeup...Read More