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    6 reasons rose is *still* a skin care hero

    We love a beauty innovation as much as the next maven, but sometimes those 'old faithfuls' can't be beat. Find out why rose is still the ultimate skin care saviour...Read More

    Meet the Founders: fresh

    One of our most requested brands, we couldn't be more thrilled for {fresh} to join the Cult (hallelujah!)...Read More

    A guide to fresh face masks

    Find the fresh face mask your skin craves with our guide to the plant-based treatments the whole beautysphere is besotted with......Read More

    Why now is a great time to fall for fresh

    Having started its life as a Boston apothecary, our Cult Brand of the Month has become a firm fixture of beauty routines the world over. Find out why its time to invest in fresh favourites and trigger a skin care obsession...Read More

    Meet the fresh beauty besties (as voted by you)

    The heroes you need in your skin care regime, it's time to find out why these products are found on the shelves of skin care connoisseurs...Read More