Black-led businesses doing great things
Thanks to our Proof Points, you can now browse and buy from Black-led businesses to support your favourite brands… and discover new ones to love.
WHY FEMALE-FOUNDED BEAUTY BRANDS MATTER SO MUCH
In an industry originally centred around women, there's still a gender imbalance in positions of power. That's why it's so important to elevate the trailblazing brands with women at the helm...
The Reusable Beauty Heroes You Need To Know
Trying to cut down on single-use products? These are the reusable beauty heroes you’ll come back to time and time again…
Meet the brands making major sustainable strides
Opting for biodegradable boxes, using glass or recyclable bottles and offering refills to limit the quantity destined for landfill, meet the names that are nailing recyclability
OUR GUIDE TO THE BEST REEF-SAFE SUNSCREENS
No idea where to begin? Luckily, we've launched Cult Conscious – in partnership with transparency tech platform Provenance – to cut through the noise and equip you with plain, irrefutable facts.
Meet the French brand our editor's fallen for
Call yourself a Francophile? Our resident lover of everything French is *obsessed* with La Bouche Rouge Paris - find out why
The best ways to care for your skin's microbiome
Micro-what-ome? The flora and fauna that live on your skin, find out how The Nue Co.'s new Barrier Culture supports your skin barrier
Meet the Founder: Larry King Hair Care
Industry-acclaimed stylist *and* founder of his own ultra-chic range of hair heroes, here's the 411 on Larry King Hair Care from the man himself…
She's so Cult: Allison McNamara
Ethereally beautiful inside and out, beauty editor, TV personality and Insta-influencer Allison McNamara is the fabulous, flame-haired (luminous-skinned) founder of MARA