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    Everything you *need* to know about Victoria Beckham Beauty

    That’s right, Victoria Beckham Beauty is coming to Cult Beauty very, very soon - here’s the 411......Read More

    Meet the Founder: Larry King Hair Care

    Industry-acclaimed stylist *and* founder of his own ultra-chic range of hair heroes, here’s the 411 on Larry King Hair Care from the man himself…...Read More

    Our guide to the best reef-safe SPFs

    No idea where to begin? Luckily, we’ve launched Cult Conscious – in partnership with transparency tech platform Provenance – to cut through the noise and equip you with plain, irrefutable facts. ...Read More

    Meet the brands making major sustainable strides

    Opting for biodegradable boxes, using glass or recyclable bottles and offering refills to limit the quantity destined for landfill, meet the names that are nailing recyclability...Read More

    Everything you need to know about Cult Conscious

    Harnessing tamper-proof blockchain technology, we're urging our brands to substantiate claims to empower our shoppers to purchase with absolute certainty. From cruelty-free to organic, discover the phrases to look for...Read More

    Meet The Founder: Jessi Baker, CEO and Founder of Provenance

    Empowering brands to take steps towards greater transparency, Provenance cuts through the ‘noise’ to establish the facts and in turn, help consumers to find the right products for them...Read More

    She's so Cult: Allison McNamara

    Ethereally beautiful inside and out, beauty editor, TV personality and Insta-influencer Allison McNamara is the fabulous, flame-haired (luminous-skinned) founder of MARA...Read More