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Alice Barnett
Writer and expert5 days ago
View Alice Barnett's profile
Polaroid-like photographs of Saie's signature make up products and beauty brushes on a flat pink surface in a studio setting.

Ready to *Saie* hello to our Brand of the Month for July?Bursting onto the beauty scene in 2019, Saiedreams up coveted cosmetics, infused with skin-loving ingredients. Famed for itsno-make upmake upstaples that help you serve a less-is-more look, the brand is known for effortless yet high-performingessentials. Think: glow-giving highlighters, featherlight complexion companions and lip-nourishing lacquers.  

Where did it all begin, we hear you ask? With aBrooklyn native called Laney Crowell. Laney has always been passionate about health and beauty. Having headed up the social media and content division at Estee Lauder, she launched her own editorial platform — The Moment — in 2011. Sharing her vast knowledge of beauty and top tips to live a more conscious lifestyle, the creative gained a large following. And when shecouldn’t findskin care and make up formulated with ingredients that go above and beyond,Saie was born — the award-winning beauty brand that fuses skin-loving formulas with high-performing ingredients. 

To celebrate Saie as our Brand of the Month, we’ve got plenty of surprises in store! Now, we don’t want to reveal *too* much, but a sneak peek won’t hurt, will it? All we’re saying: if you’re a fan of our highly anticipated Edits (perhaps bursting with signature Saie staples) or logo-embroidered merch (yes, merch!), you’re in luck. It’s going to be an unforgettable month... so keep your eyes peeled. 

But we're getting ahead of ourselves. First, let’s dive into some of the brand’s bestsellers and the beauty bag must-haves we (read: you) can’t get enough of.  

Up first, we’ve, of course, picked the Glowly Super Gel. Available in both a mini and full size and boasting two glow-giving shades (‘Sunglow’ and ‘Starglow’), this lightweight illuminator is a fanfavourite for a reason. Formulated with 75% waterand loaded with extracts including papaya and vitamin C, it’snot only kind to complexions, but it can be used as a highlighter, primer, or just to deliver a sheer all-over glow.Don’t just take our word for it, though. It’s received many (many) five-star reviews. “I love this, and after trying the smaller size,I’ve gone and bought the large. It’s dewy and brightening but not too muchit's perfect for a natural pick-me-up!” a Cult Beauty community member said of the must-have.

Next, we’re shining a spotlight on one the brand’s lip heroes. Just one swipe of the Glossybounce High-Shine Hydrating Lip Gloss Oil and you’ll instantly notice this plush formula unites the slip of an oil with the shine of a gloss. Packed with superhero ingredients including softening jojoba seed oil, hydrating hyaluronic acid and nourishing shea butter, it coats pouts in skin-loving goodness.One member of our community agrees: “it’s moisturising and leaves lips feeling smooth.” 

A sun-kissed shade in a bottle? Yes, please. IntrodewcingDew Bronze. An easy-to-swipe liquid formula that delivers a subtle glow, it’s buildable so you can create everything from subtle definition to an all-over bronze (that’s never streaky, cakey or orange)Plus, it’s laced withglycerin for plumping, liquorice root extract for brightening, and silica for blurring… we’re obsessed and so are you: “the formula of this just cannot be faltered! I love how easy this is to blend and how beautifully it sits on the skin. 

Ready to meet your one-way ticket to a natural-looking, just-pinched flush? Enter: Dew Blush. Whether you prefer a subtle tint or an intense, rich pop of colour, this buildable formula seamlessly melts into skin, delivering a lit-from-within glow. It's also brimming with skin-loving ingredients, including a cocktail of elderberry, evening primrose and mulberry extract to brighten, moisturise, nourish, soothe *and* protect skin from environmental aggressors (also known as wind, UV and pollution).One member of our community loved it so much they said, “this is the best blush ever.” 

Deserving of all the *coverage* is the Slip Tint Radiant All-Over Radiant Concealer. Bursting with complexion-caring ingredients, this long-lasting liquid formula is enriched with moisturising glycerin and plumping hyaluronic acid which not only workto deeply nourish, but also smooth and soothe the skin for a seamless finish. Whether you need it to conceal dark circles, brighten your complexion or minimise pigmentation, it's creamy formula will have you wondering how you ever lived without it.Plus, “a little goes a long way” as one of our five-star reviews states. 

Last, but certainly not least, the Glow Sculpt Multi-Use Cream Highlighting Blush unites the flush of your favourite blush with the radiance of a glow-giving highlighter. Upholding the brand’s reputation as the go-to make up brand for dewy skin, this hybrid is formulated with nourishing kukui oil to soften and smooth skin, humectant hero hyaluronic acid to attract and lock in moisture and fine micro-pearl particles to deliver a lifted glow that's never chalky or glittery. “I love this” says one member of the Cult community, “it has a cream consistency and blends well without disrupting my make up base.”  

Alice Barnett
Writer and expert
View Alice Barnett's profile
Alice is one of Cult Beauty’s Senior Copywriters. An avid charity shop hunter, gig goer and theatre enthusiast (seriously, she’s seen everything in the West End at least twice), Alice is never without a nourishing lip balm or her handbag-sized hairbrush. Complete with an unwavering obsession with hair masks and SPF – which must be at least factor 50 – she swears by daily application of Thank You Farmer’s Water Sun Cream SPF 50. When she’s not playing defence for the Cult Beauty Netball Team, she’s probably dog-watching with friends in East London’s Victoria Park.