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THE RISE OF COLOURED MASCARA

Rina Teslica
Writer and expert3 days ago
View Rina Teslica's profile
a mascara wand swatching a blue mascara. shot in a studio against a white background

If we told you to add a pop of colour to your make up look what would you think we mean? Bright eyeshadow? Bold blush? Colourful lipstick? How long would it take for you to guess we meant mascara... specifically coloured mascara?  

Going viral all-over social media, coloured mascara has steadily been making a comeback (thank you Y2K nostalgia.) But, long gone are the days of freebee wands with Seventeen magazine, Teen Vogue and Smash Hits (IYKYK), coloured mascara has had a serious upgrade since then and we are obsessed with its ability to bring vibrance to our eyes with just a few coats. 

But are you <em>wand</em>ering how to choose the perfect hue? Well, we’ve collated a comprehensive list of the best coloured mascara shades to suit every eye colour... 

HOW TO CHOOSE THE PERFECT HUE FOR YOUR EYES 

When considering a coloured mascara, think about using the colour wheel theory to guide your choice. To make eyes pop we suggest going for colours that are opposite your eye shade on the wheel. However, brown mascara works well on all eye colours and is the perfect steppingstone to adding some coloured make up magic... 

BEST COLOURED MASCARA FOR BLUE EYES 

If you have blue eyes, you’re in luck! You can pull off a range of shades including burgundy, violet, pink and purple. These hues not only emphasise the whites of your eyes but also play on the light and dark aspects of your iris. The tone of your complexion will also have an impact on the best shades to suit your skin. For example, if you have a fairer complexion avoid pinks and lighter mascaras, but if your skin is medium-dark toned, purples, violets and pinks work wonders... 

Delivering definition thanks to its diamond-shaped bristles, Charlotte Tilbury’s Pillow Talk Push Up Lashes! Mascara is the answer to weightlessly long flutters. Available in the iconic berry shade, synonymous with the Pillow Talk collection, this volumising wand is infused with keratin, carnauba and microcrystalline waxes that add texture, volume and body to your lashes without them feeling heavy. Is that dreamy, flirty flutters we’re seeing? 

SHOP ALL CHARLOTTE TILBURY >>> 

 

BEST COLOURED MASCARA FOR GREEN EYES 

For those blessed with gleaming green peepers, most mascara shades work in complementing your colouring. Green eyes are incredibly unique and only two percent of the world’s population are lucky enough to have eyes this shade. To make them stand out (more so than they already do) we suggest going for shades like brown or taupe. 

With a super slim wand and bristles that separate Every. Single. Hair, 19/99’s Beauty Lash-Tint Mascara is the smudge- and flake-proof formula that delivers a ‘freshly tinted’ finish from a tube. Formulated to be water-resistant (not waterproof), this lash-loving mascara won't smudge throughout the day (or when a dreaded gust of wind hits your face) but melts away effortlessly once you cleanse your complexion with warm water. In a unique taupe shade, it’s the perfect pigmented partner to make green eyes pop. 

SHOP ALL 19/99 >>> 

Extending lashes in one fell swoop, Eyeko’s Limitless Lengthening Mascara adds definition and infinite length without making your lashes droop. Formulated with oat-derived fibers, it's ideal for those with sensitive eyes. Packed with nourishing açai oil and a non-clumping formula, it plumps up your flutters for enviable length that’ll have everyone asking if they’re falsies... 

SHOP ALL EYEKO >>> 

BEST COLOURED MASCARA FOR BROWN EYES 

Chocolatey brown hued eyes make the perfect canvas for bold and bright pops of colour. From berry to blue these shades sit on the opposite side of the colour wheel making for the best coloured mascara for brown eyes. 

Creating instant va-va-volume, Eyeko’s Lash Alert Mascara perks up your flutters thanks to its innovative caffeine infused formula. Coating lashes in an epic electric blue, it lifts hairs from root to tip while also conditioning and strengthening them. Perfect for creating more dramatic looks, this wand has a full contact helix brush that is angled for maximum curling power.  

SHOP ALL EYEKO >>>  

Still have more queries on coloured mascara? We’ve got the answers to your most requested questions... 

 

a fair model shot zoomed into her blue eye wearing brown mascara.

FAQs ABOUT COLOURED MASCARA 

 

Why do people use coloured mascara? 

There are many reasons why people use coloured mascara. Some are looking to inject some colour into their make up without committing to a bold eyeshadow look. Others may be looking for new ways to enhance their eye colour, while some may find black mascara too harsh.  

What colour mascara makes your eyes look bigger? 

There are many colours that make your eyes look bigger and it all depends on the shade of your eyes. As described above, blue eyes work well with shades of brown and pink while green works well with brown and taupe. Brown eyes on the other hand can go for bold and bright blue hues. 

Does mascara on bottom lashes make eyes look bigger? 

Yes. Mascara on the bottom lashes helps to open the eye up further making them look bigger and brighter. The way you apply the mascara on your bottom lashes can also impact the style you are after. For example, fanned out flutters can look quite doll-eyed, while angling the lashes to the side can help create a more cat-eye appearance. 

 

And there you have it, a run-down of the best coloured mascaras to suit your eyes. Now, are we adding brown, blue or berry shades to our baskets... or are we adding all three? 

 SHOP ALL MASCARAS >>>       
Rina Teslica
Writer and expert
View Rina Teslica's profile
Rina is Cult Beauty’s Junior SEO Copywriter and has always had a passion for beauty and skin care (rich moisturisers are her obsession). What started as a love for The Body Shop and their famed Born Lippy lip balms (in ‘Watermelon’ of course!), she is now more interested in finding products with proven effectiveness instead of broken promises. A loud and proud VIEVE fan, Rina owns nearly every item of the range and recommends the brand to anyone who will listen... When she’s not intently reading ingredient lists, you can find her either immersed in multiple true crime podcasts or co-hosting her own parenting one, with an *extra* hot cappuccino in hand.
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