Synonymous with Italian savoir-faire, Acqua di Parma was born out of a vision to share its native’s soul, style and sunshine through the art of fragrance. Discovered in 1916 by baron Carlo Magnani, it’s renowned worldwide for its expert nose and unique olfactory offerings. Located in the heart of Parma, the brand emulates the la dolce vita lifestyle with its selection of signature scents that pay homage to life’s simple, yet sweet pleasures. Think: the infinite sky, blue seas and the sultry sensation of sun-kissed skin.
With that in mind, it’s time to escape to Italy’s Emilia-Romagna region with just a single spritz, courtesy of Cult Beauty’s ultimate guide to Acqua di Parma… Now, that’s what we call pure bliss!
HISTORY OF ACQUA DI PARMA
Founded in 1916 by the heir to one of the oldest families in the province, Acqua di Parma’s story began on the cobblestoned streets of (you guessed it) Parma. Passing his time experimenting with different notes, Carlo Magnani created something unique to the fragrances that were on the market at the time. Inspired by his motherland’s Italian flair and the expressiveness of its population, this concoction went onto become Acqua di Parma’s original scent. Yes, we’re talking about Colonia, of course.
WHAT IS THE ORIGINAL ACQUA DI PARMA FRAGRANCE
Renowned worldwide as the first Italian Eau de Cologne, Acqua di Parma’s original fragrance – Colonia – was never intended to be marketed. Instead, Carlo Magnani created it for himself and his inner circle of friends and family. For decades, Colonia remained a well-kept secret, available only in the shops of discreet tailors, who would spray it on their suits as a finishing touch. But, in the 50s it all began to change. Hollywood stars who were invited to Italy became infatuated with its alluring scent – with actors like Cary Grant and Audrey Hepburn becoming fans of its refined notes. The rest, as they say… is history. Blending the natural ingredients that honour the vibrant, joyous and zesty citrus fruits grown in Italy, Colonia’s classic yet current fusion is designed to express sunny elegance all year around. Powered by the golden fruits (lemon, Calabrian bergamot, and orange), its aroma is amplified by the aromatic notes of lavender, rose and vetiver, sandalwood, and patchouli undertones.