Beauty News

JUST LANDED: INNISFREE

Finally, it’s here. After months of anticipation, {Innisfree} has at long last arrived at our shores from over yonder (read: South Korea). Earning a worldwide reputation for its Jeju Island-derived line-up that bestows unparalleled levels of hydration, Innisfree have been creating dewy-skin-in-a-bottle heroes since way back… like way, way back, and is one of the OG brands driving the unstoppable K-Beauty obsession. If radiant, glass skin is at the top of your {skin care} wishlist, look no further! You’ll be just as smitten with the nature-backed brand as our team is – we’ll let the glowing reviews speak for themselves…

collection of products

 “My skin is no stranger to pore-clearing {face masks} and for some reason, I feel like when you’ve tried one, you’ve tried them all, which can get quite boring but this one pleasantly surprised me. Unlike most masks that have skin-tightening claims, the {Pore Clearing Clay Mask 2X with Super Volcanic Clusters} doesn’t totally restrict my face from cracking a smile. Its creamy texture sits comfortably on my skin and once washed off, my skin genuinely feels smoother. The following morning, I was met with glowing skin in the mirror that indeed looked poreless and flawless, if I do say so myself! It’s safe to say that I’ll be reaching for this mask more often than not…” – Precious, Junior Writer

“When it comes to {serums}, I can’t deny I’ve become ultra-critical — I’m really looking for them to do more than just aid my next moisturising step. Well, I think I’ve really found a ride-or-die in this one. Enter: the {Intensive Hydrating Serum with Green Tea Seed}. I can’t quite put my finger on it but it has an almost refreshing quality (surely from the green tea oil?) and just like that — my skin is hydrated like never before. I think this is a love affair to remember…” – Niall, Copy Assistant

innisfree serum product

“If there’s one thing I fall hard for it’s a gorgeous {cleansing oil} and I’m not ashamed to say I have a whole shelfie dedicated solely to my first cleanse heroes. It’s certainly not an easy task to make it to the top shelf though, with a thorough checklist to pass before taking up the top spot. It has to be a film-free cleanse that leaves you hydrated but still removes make up and SPF with ease ready for round two, the skin cleanse. Meeting all my expectations and more, it was love at first pump with the {Hydrating Cleansing Oil with Green Tea}; the refreshing and uplifting fragrance melts away any stress from the day and breaks down make up in seconds – all without irritating sensitive eyes or leaving a frustrating film behind after rinsing. You’ll have to pry this out of my hands and my basket as I don’t think I can ever run out of this cleansing dream!” – Natalie, Junior Writer

“Disclaimer: I have very sensitive, dehydrated skin that loves a good slathering of rich moisturisers and serums! So when I first opened up the {Dewy Glow Jelly Cream with Cherry Blossom}, I was surprised to see the consistency was a colourless gel and I didn’t have high hopes. Most water-based moisturisers I’ve tried get sucked straight into my dehydrated skin and need another dose of something thick and rich, but not this! I pat (not rub) this in all over my face and it looks like I have the most glowing, hydrated and – dare I say – glassy skin! I’m in love.– Rina, Copy Intern

“I tend to feel slight trepidation anytime I use an {eye cream} — my skin just can’t hack any richness in this area, so even the ‘lightweight’ ones gift me with milia after one to two days and just like that, it’s kicked out of my routine and into the hands of a friend. But just try and take the {Intensive Hydrating Eye Roll-on/Eye-Ball with Green Tea Seed} away from me! This is the epitome of lightweight. The cooling, gel-like texture sinks into my skin with an easy sigh and emits a healthy, dewy glow; plus, the applicator makes it all too easy to give myself a mini facial massage. Two weeks later and not one sign of those pesky white bumps…” 

– Nasreen, Junior Writer

Discover more from Innisfree here >>



Nasreen Osman

Nasreen Osman

Midweight Copywriter

Nasreen is a Junior Copywriter at Cult Beauty. Her time spent in East Asia sparked a renewed interest in skin care and it’s been a constant in her life ever since! Her Holy Grail product? SPF, of course. During the day, you can find Nasreen at her local coffee shop having the chats about anything from travel and skin care to cats and Korean music.