Established in sunny California in 1976, {Benefit’s} unbeatable {make up} products and its fun-loving packaging have become the stuff of legend.
The cosmetic company’s very first product was ‘Rose Tint’ – a blush and lip stain that’s still available today – and twin sisters Jean and Jane Ford quickly expanded the range to include foundations, mascaras, bronzers and the collection of brow products that skyrocketed the brand to icon status.
These days, Benefit sells at over 2,000 counters across 59 countries and five continents! There are dozens of products to choose from, so where to start?!
Well, with that in mind, we’ve painstakingly chosen our top 10 Benefit make up products. And Cult Concierge expert {Sarah} is on hand with her top tips to help you get the most out of this legendary brand!
But wait… before we get fully immersed in all things Benefit, we can’t resist shining the spotlight on two beautiful new launches.
The {Best of Benefit Celebration Kit} stars a stellar lineup of three of the brand’s most iconic products… if they were celebrities, they’d surely have a spot on the Walk of Fame! Held within the perfectly pink Benefit make up bag you’ll find: the {They’re Real Magnet Extreme Lengthening & Powerful Lifting Mascara}, the cult classic {Benetint} and the complexion-perfecting {POREfessional Primer}. Hint: this would make the perfect gift to delight any Benefit-obsessed friend or family member!
The latest release putting the twinkle in our eyes (or should we say on our cheeks) is — of course, none other than the new {Honeyb Twinkle Highlighter}. Granting a soft-focus finish, this imparts a luminous, gilded sheen to your cheekbones with just the right amount of light-reflecting shimmer (think: less disco ball, more sophisticated glow).
Now we’ve piqued your interest, let’s dive into our can’t-live-without staples that have stood the test of time and stayed firm favourites in our make up bags…