Beauty News

Off the charts: the new Skindie Brands to know

The next step in our mission to broaden your beauty horizons beyond the mainstream (no shade, there’s simply so many niche brands worth knowing), we’re shining a spotlight on the next generation of under-the-radar {skin care} brands set to revolutionise your regime. So whether you want to earn I-knew-them-before-they-got-big bragging rights or purely discover the {Skindie} brands with die-hard fans, these are the names to know…


If you know, you know… Founded by esthetician and beauty entrepreneur, Charlotte Cho, {Then I Met You} abides by an attitude of thoughtfulness that transcends self-care. A staple in the rituals of beauty editors and skintellectuals alike, their cult-status {Living Cleansing Balm} has earned glowing write-ups from the beauty buffs at Allure, Glamour and Refinery29, not to mention copious awards – you’re looking at Caroline Hirons’ Choice for 2020 Product of the Year. And that’s only the start–this up-and-coming range is destined for stardom.


Here to help you make peace with your skin – breakouts, dark spots and all – {Peace Out} is home to a succinct line of effective skin care solutions; from their patent-pending blemish dots to their under-eye stick serum, these cruelty-free formulas are packed with high-performing actives that make clearing (and caring for) your skin ultra-easy. Proof that performance-driven skin care can still be playful, their icon-in-the-making {Acne Healing Dots} are set to out-stage your current blemish busters.


Centring sacred botanicals known to calm, detox and heal, {Saint Jane’s} luxe range of CBD-infused skin care is bound to transform your ritual and complexion. Inspired by Jane De Chantal–a 16th century protofeminist who dedicated her life to healing ​people who were shunned by society, from the sick and elderly to unwed mothers–the brand is committed to giving back through healing and donating to meaningful charitable organisations.


The next generation of sunscreen, {Ultra Violette‘s} effective formulas are sensorial to the highest degree; these beautifully silky, lightweight sunscreens embody the brand’s concept of SKINSCREEN: comfortable formula packed with skin-loving ingredients (think: Australian antioxidants) that easily slot into your existing skin care and make up routine without pilling or balling. An all-steps-covered introduction to the range, this {Mega Screen Set} includes sized-to-try portions of all six of their innovative formulas. We know a summer essential when we see one…


With a hoard of devoted fans (from the UK’s leading plastic facial surgeon to cosmetic doctors and celebrity facialists, no less) Spectacle Skincare is a one-product-wonder brand that’s steeped in science and sustainability. The skin care equivalent of a solo artist – with all the charisma and talent you would expect – this is the kind of range that we’d happily spend hours in line ahead of the doors opening just to get a glimpse of the {Performance Crème}: a powerful cocktail of hyaluronic acid, peptides, stabilized retinal, bio-fermented squalane, copper amino acids and more.


Transforming lives and lands while boosting the local Sicilian economy via job creation, {Furtuna Skin} even encourages and conserves biodiversity with sustainable farming practices. Using this to fuel their high quality, wild-foraged, natural skin care line, each formula fuses science and botanicals with innovation and craftsmanship to give real, transformative results.


Bethan Robinson

Bethan Robinson

Senior Copywriter

Bethan is a Senior Copywriter at Cult Beauty. When she’s not trying to perfect the ultimate ‘no make up’ make up look — she swears by Saie — or find new skin care to fall for, she’s likely playing video games, making the most of her housemate’s MUBI account or strolling around Victoria Park with a pastry in hand.