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Beauty Hacks


Alice Barnett
Writer and expert5 years ago
View Alice Barnett's profile
a collection of olaplex products wet shot in a shower shelf


The ‘skinification’ of hair care? Yes, as strange as it sounds, the hair care revolution is well under way, with brands taking inspiration from the thought-out steps found within skin care routines. So, wave goodbye to just a simple shampoo and conditioner; from strand-saving serums to conditioning masks, hair care routines are now as involved as your skin care rituals. 

With so much overlap in skin care and hair care ingredients, this idea makes total sense. Why? For starters, our skin and hair are made of the same protein. So, more often than not, what’s good for your skin is often as beneficial to your hair. One brand taking the lead on this is OLAPLEX. A label famed for making salon-worthy treatments accessible at home, it utilises many ingredients that are also used in skin care – aloe leaf juice, hemp, jojoba, fermented green tea, meadow foam, squalene, grape seed oil, to name a few!  

Just like your skin, your strands are regularly wrecked by heat, dye, pollution, hard water, chlorine… not to mention the weather! The result? Frizz, flyaways, brittleness, fall-out and split ends galore. So, if that doesn’t convince you it’s time to upgrade your outmoded approach to mane maintenance, we’re not sure what will... It’s easy to make changes that will make a massive difference, so here’s how to ‘skinify’ your hair regime with OLAPLEXand restore crowning glories to, erm, glory… 


As with all well-honed skin care routines, a good cleanse is imperative when it comes to your tresses. It removes any unwanted dirt and debris, leaving you with a clean base to start applying the rest of your products. We suggest starting with OLAPLEX’s No.4 Bond Maintenance Shampoo followed by the No.5 Bond Maintenance Conditioner. These daily cleansing and repairing formulas star the brand’s patented Bond Building Technology that works on a molecular level to seek out broken bonds in the hair (which are caused by chemical, thermal and mechanical damage) and repair them, restoring compromised hair to former glory.


Up next, toners are crucial to your post-cleanse ritual. The No.4P Blonde Enhancer Toning Shampoois a highly concentrated purple shampoo that cleanses, tones and repairs with a sulphate-free formula that neutralises brassiness and boosts brightness after just one use. By combining a high concentration of pigment, with the brand's patented technology and conditioning benefits, this hardworking purple toner leaves blonde hues three times brighter than regular purple shampoos. 


Targeting specific concerns, OLAPLEX’s treatments deliver problem-solving solutions. First up, is the No.3 Hair Perfector, a pre-shampoo treatment that repairs and strengthens hair from the inside out. You can use it alone, or we suggest pairing it with the brand’s lock-loving No.0 Intensive Bond Building Treatment. The two formulas work together to jumpstart repair deep within the hair strand.  

Olaplex No.0 Intensive Bond Builder 155ml | Cult BeautyOlaplex No.3 Hair Perfector 100ml | Cult Beauty  


There are instant and long-term benefits that come with using face oils, and the same can be said for hair-friendly oils. Ready to deeply nourish and impart much-needed moisture to thirsty strands, the No.7 Bonding Oil is a weightless, reparative styling oil that dramatically increases shine, softness and colour vibrancy while providing important heat protection. OLAPLEX have also dreamt up a strengthening serum: No. 9 Bond Protector Nourishing Hair Serum. This antioxidant-rich formula shields hair from pollution and protects against heat damage while adding satin shine and reducing static and tangles. 


Keeping your strands hydrated is a must in every hair care routine (even if you don’t suffer from dryness). Equipped with an airless pump that makes for easy application, the No.6 Bond Smoother sends waves of optimal hydration to lifeless-looking locks as it conditions and strengthens your strands from root to tip. This concentrated leave-in treatment is an excellent addition to any hair care routine as well as being a must-try for those with bleached, coloured or chemically treated hair. 


Finally, take your mane to the next level by improving the overall health and appearance of your hair with a reparative mask. Enter: No. 8 Bond Intense Moisture Mask. Deliciously rich in good-for-you ingredients alongside a patented blend of the Bond Building Technology, this 4-in-1 mask boosts shine, movement and adds a dash (well, way more than a dash) of silky softness. 

All that’s left to do? Cancel your plans, it’s hair wash day – and you've got a new routine to test... 

Alice Barnett
Writer and expert
View Alice Barnett's profile
Alice is one of Cult Beauty’s Senior Copywriters. An avid charity shop hunter, gig goer and theatre enthusiast (seriously, she’s seen everything in the West End at least twice), Alice is never without a nourishing lip balm or her handbag-sized hairbrush. Complete with an unwavering obsession with hair masks and SPF – which must be at least factor 50 – she swears by daily application of Thank You Farmer’s Water Sun Cream SPF 50. When she’s not playing defence for the Cult Beauty Netball Team, she’s probably dog-watching with friends in East London’s Victoria Park.