Meet The Founder

Wake up your face with a quick caffeine fix

Tired of the daily grind? Don’t let your face betray the signs of too-late nights (or too-much vice) with OPTIAT’s ay-MAY-zing skin care range of ethical exfoliants which polish sluggish, lacklustre complexions to perfection. A doppio espresso for your cells, these sustainable scrubs gently slough away dullness and stimulate drainage (‘buh-bye toxins!), to give skin a much-needed ‘zing’! Generating buzz within the beautysphere, these also have the most heart-warming story – harvesting spent coffee grounds to help offset the impact of our booming café culture.

Standing for ‘one person’s trash is another’s treasure’, we’ve got a LATTE love for {OPTIAT}. When the brotherly half of the sibling duo behind this gorgeous, Great British brand was given a cafetiere for Christmas, he was struck by the volume of waste.

Having no garden with which to dispose of the leftovers, he started pondering the mountains of used grounds the coffee industry produces every day… the sad truth being that we (on average) consign over 500,000 tonnes of coffee grounds to landfill in the UK every year!! A devastating statistic, and something that William – together with his sister Anna Brightman – sought to do something about.

This mission coincided with the move to banish microbeads and, voila! Their idea was born: a range of face and body scrubs (which have a conscience). On a quest to help promote a ‘circular economy’, William and Anna strive to source ingredients that would be otherwise discarded and transform them into natural, sustainable skin care – shining a spotlight on ‘sustainability’ and striving to re-shape the (wasteful) beauty industry.

Sourcing coffee grounds from over 50 London cafés to create their (heavenly-scented) scrubs, the grains are sufficiently gentle to polish without leaving skin feeling stressed, and are blended with precious plant extracts and oils to condition the skin (and invigorate senses). The perfect morning wake-up call, these blend the sleep-dispelling benefits of your mid-morning cappu with aromatherapeutic scents to ‘shake’ you into wakefulness.

Perfect for paving the path out of hangover hell (we’ve all been there), {The Hungover} scrub is laced with peppermint to clear away the cobwebs (hallelujah!). And if you’ve got the ‘beer fear’ or are simply in a slump, entrust the {Feel Great} incarnation – packed with mandarin essences – to inspire positivity and help you seize the day.

Everyone at #TeamCB is jittery with joy about these pioneering potions. High-performance products with an eco streak, you need one (or all) of these quick pick-me-ups in your skin care stash, stat! The perfect way to rev your cells while waiting for your crucial cuppa joe…


Verity Douglas

Verity Douglas

Content Editor

Verity is our Content Editor and a Cult Beauty veteran. Currently on maternity leave, raising Cult Beauty’s honorary ‘word nerd’, Tabitha, she speaks fluent ‘beauty’ and loves nothing more than the marriage of language and lip balm (and cleanser and candles… ad infinitum). Nothing can stop her from quoting Nancy Mitford, treating herself to yet another Bella Freud candle for her desk or buying that pilgrim-esque collared or heavily fringed outfit she’s been eyeing. You can trust her to debunk widespread beauty myths and dispense invaluable advice with ease…