Intelligent Beauty

The 7 best new make up buys for £25 and under

Don’t let those middle-of-the-month finances stop you from getting your much-needed beauty fix. These brilliant new make up buys all come in at a snip – for £25 and under you can easily upgrade your autumn wardrobe with an irresistible new liquid lipstick (or three!), brilliant foundation brush or dazzling new eyeshadow palette. Here are a few of our favourite new launches that won’t break the piggy bank…

ATTN: Anastasia’s {Liquid Lipsticks} have arrived at Cult Beauty! One of the world’s most-wanted make up items, this super-cute set unites three nearly-nudes to cloak lips with a long-wearing veil of suede, petal-esque pigment that’s perfectly kiss-resistant (ideal for the forthcoming mistletoe season). In ‘Dazed’ (a just-bitten rust red), ‘Bittersweet’ (a stunning cocoa-mauve) and ‘Hudson’ (a peachy-pink rose), this wearable wardrobe is clutch bag-compatible – and yours for just £25!

Speaking of trios, Pixi’s must-have line-up of {Endless Silky Eye Pens} – £12.50 – is eye-deal for any eyeliner aficionado. Uniting three petite eye pencils in party-perfect hues – including classic black, ‘Bronze Beam’ and new, limited edition ‘Rose Glow’ – these über-smooth enhancers glide on seamlessly and set within seconds to guarantee a stay-fast feline flick.

Each with 12 dazzling shades, {NYX Professional Makeup} {In Your Element} – £25 – palettes boast high quality, pigment-packed shadows (at pocket money-prices). In three incarnations for all alter-egos – from cool metal hues, to warm fire and smouldering earth tones – these sleek, slimline edits are perfectly portable, infinitely wearable (and come with a coveted ‘thumbs up’ from Jamie Genevieve).

Besotted with BECCA? Whether you’re getting ahead of the gift-buying game or just need a quick pick-me-up, BECCA’s beautiful new {Glow on the Go Collection} – £20 – unites two adorable Shimmering Skin Perfectors – one pressed and one liquid – in a flattering rose golden shade. Beautifully illuminating, these are exquisite individually for subtle luminosity, or layered to intensify your highlight.

Beautiful loose pots of opalescent powder, Sara Hill’s {Pigment} in ‘Pink Opal’ – £16, pictured – is a shade-shifting shimmer which looks exquisitely ethereal when dusted over cheekbones, brow bones, cupid’s bows or collarbones. Crafted from minerals, powdered crystal and naturally occurring pigments, this perfect pot bestows a quartz-like gleam to any areas you deem deserving of attention.

Cheekily entitled, the {Hard AF Setting Spray} – £8 – does everything its name implies – fixing your ‘face’ so you’re ready to take on whatever the weather may throw at you. Laced with refreshing menthol and lemongrass to instantly awaken and revitalise, this must-have mist means business when it comes to stopping sweat, tantrums or downpours ruining your handiwork.

And if you’re desperate to inject some sunshine into winter’s darkening days, {Benefit} {Galifornia Love} contains a trio of bestsellers to create that on-trend, ‘Woodstock’ look with Bambi lashes, brushed-up brows and a warm, sun-soaked glow. Uniting full sizes of Roller Lash and Gimme Brow with mini {Galifornia} – the ultimate, peachy-toned, golden-flecked blush – this kit inspires us to braid our hair, don your flares and pretend we’re in ‘Almost Famous’ (for only £24.50).

SHOP NEW IN MAKE UP >>



Verity Douglas

Verity Douglas

Content Editor

Cult Beauty’s Content Editor and a Cult Beauty OG, Verity loves nothing more than the marriage of language and lip balm. A quintessential Libran, she’s a self-professed magpie for luxury ‘must-haves' and always pursuing the new and the niche — from the boujee-est skin care to cutting-edge tech. Balancing an urge to stop the clock with her desire to embrace the ageing process (and set a positive example for her daughter), Verity's a retinol obsessive and will gladly share her thoughts about the time-defying gadgets, masks and treatments worth the splurge...