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Meet The Founder

GLOW LIKE A PRO: PATRICK TA’S PERSONALLY CURATED COLLECTIONS

From red carpet radiance to everyday glamour, discover Patrick Ta’s handpicked collections — designed to deliver his signature Hollywood glow, your way.

26/09/2019 By Cult Beauty
Beauty Trends

THE BEST VALENTINE’S DAY GIFT IDEAS FOR YOU… OR SOMEONE SPECIAL

Unwrap the best beauty Valentine’s Day gift ideas and gain some extra brownie points from your loved ones with our gift guide.

Beauty News

HOW TO ACHIEVE THE COVETED BLURRED LIP LOOK

Discover how to achieve the A-List approved blurred lip trend with our ultimate guide to this simple, subtle but seriously sophisticated makeup look.

Beauty News

WHAT IS TUBING MASCARA AND WHY IT’S A LASH ENHANCING GAME-CHANGER

Discover why tubing mascara is making major makeup waves on your social media thread with our ultimate guide to this lash lengthening innovation.

beauty news

'A FEW OF MY FAVOURITE THINGS' WITH BEAUTY EDITOR MOLLIE BURDELL

Mother and beauty editor Mollie Burdell shares the products she turned to at every stage of her motherhood journey — from pregnancy to postpartum and beyond.

26/02/2026 By Cult Beauty
beauty news

WHY SPRING CLEANING YOUR BEAUTY BAG IS ESSENTIAL FOR HEALTHY SKIN

Learn how your makeup impacts your skin with our expert guide to expiry dates, brush hygiene and more, so you’re ready to spring clean your makeup.

beauty news

INTRODUCING: THE NINA PARK MAKEUP LOOK

From luminous skin and softly sculpted features to the coveted blurred lip, discover how to recreate this viral makeup look with our step-by-step guide.

beauty news

HOW TO USE A DIFFUSER TO LEVEL UP YOUR VOLUME

Whether your strands or wavy, kinky or coiled, we’ve created the ultimate guide to ensure each of your curls are perfectly defined when you use a diffuser.

beauty news

BEST HAIRCARE FOR DAMAGED HAIR: THE SECRET TO STRONGER, SHINIER STRANDS

Revive dry, brittle and colour-treated strands with our curated list of the best haircare for damaged hair— from masks and shampoos to treatments and more.