Ingredient focus

Why oxygen is great for glowing skin

With a recent influx of ‘oxygen’ products arriving at CBHQ, we decided to delve a bit further into what makes O2 so skin-beneficial? Sure, we all know we’d be pretty stuffed without it (gasp), but in terms of beautifying, is it really worth the hype?

Think of it this way – if you suffer severe burns, or experience a head trauma (heaven forbid!), oxygen is one of the first things administered by medics, due to its impressive healing capabilities. It kick-starts the body’s repair processes – diminishing inflammation, stimulating synthesis of collagen and battling bacteria – all of which are vital to skin health.

And, given the compromised state of our climate (pollution has a lot to answer for), the swathe of ‘oxygen treatments’ could not be more timely – developed to infuse deprived skin cells with a ‘shot’ of the good stuff and in turn, counteract compromised air quality and restore your skin’s glow.

You know that enviable ‘gym skin’ look? It’s almost entirely due to oxygen-rich blood flooding cells after exercise – and although there’s no topical alternative to a daily sports’ session, you can sustain the radiance-boosting benefits with supercharged treatments.

Similarly, if your skin looks lacklustre or ‘worn out’, MV Organic Skincare’s {Oxygen Moisturiser} quickly resuscitates devitalised complexions. Formulated with the finest, super-natural ingredients, it’s like a skin care breath of fresh air – packed with antioxidants to wage war on free radicals.

Or try Pixi’s new {Glow-O2 Oxygen Mask} – a quick, twice-a-week treat for stressed-out ‘city’ skin. Perfect ahead of a special event, apply to clean skin before make up and allow the energising oxygen to reinvigorate and enliven your visage. 

Omorovicza’s {Oxygen Booster} comprises liquid oxygen and oxygen accelerators to promote cell self-regeneration and respiration. When applied directly to clean skin each morning, it enhances the absorption (and efficacy) or your subsequent skin care ritual; brightening, balancing and regenerating all complexions – whether oily, dry or blemish-prone.



Verity Ann Douglas

Verity Ann Douglas

Content Editor

Verity is our Content Editor and a Cult Beauty veteran. Currently on maternity leave, raising Cult Beauty’s honorary ‘word nerd’, Tabitha, she speaks fluent ‘beauty’ and loves nothing more than the marriage of language and lip balm (and cleanser and candles… ad infinitum). Nothing can stop her from quoting Nancy Mitford, treating herself to yet another Bella Freud candle for her desk or buying that pilgrim-esque collared or heavily fringed outfit she’s been eyeing. You can trust her to debunk widespread beauty myths and dispense invaluable advice with ease…