Beauty Trends

Freckles as a Fashion Statement?

Preen SS15 Beauty - Freckles

It seems strange that in a world obsessed with anti-ageing, freckles – outward indications of skin stressed by sun exposure – should be ‘trending’, but such is the famously freckle fickle beauty industry. Perhaps it’s because we live in the land of the Sun Screen King, that something so seemingly carefree seems special? At Preen, make up supremo Val Garland took ‘no make up make up’ to extremes, by using several shades of lip and eyebrow pens and pencils, to spatter micro freckles over models’ cheeks and noses. The perfect foil for foundation, beauty spots help create the illusion of inherent flawlessness, so when its mid-October and the skies are grey (and you daren’t set foot outdoors because you don’t own a wearable duvet), why not pepper your complexion with a sprinkling of {Brow Wiz} speckles (use Auburn, Caramel and Soft Brown) – then call a cab to pick you up and make a beeline for the airport…

What do you think of the freckle trend? Well worth the effort or a make up step too far?



Verity Ann Douglas

Verity Ann Douglas

Content Editor

Verity is our Content Editor and a Cult Beauty veteran. Currently on maternity leave, raising Cult Beauty’s honorary ‘word nerd’, Tabitha, she speaks fluent ‘beauty’ and loves nothing more than the marriage of language and lip balm (and cleanser and candles… ad infinitum). Nothing can stop her from quoting Nancy Mitford, treating herself to yet another Bella Freud candle for her desk or buying that pilgrim-esque collared or heavily fringed outfit she’s been eyeing. You can trust her to debunk widespread beauty myths and dispense invaluable advice with ease…