Well there has certainly been a lot of hype about Moroccanoil, with beauty critics calling it ‘a new miracle treatment for unruly hair’ and although I had heard some amazing things about it, I was dubious... at first.

All the hype surrounding this product is due to one ingredient, Argan Oil. Argan Oil is said to have very high levels of Vitamin E and saponins which soften skin and regenerate hair. Morrocanoil contains an ‘argan oil-infused’ formula along with Vitamin F (Omega 6), Vitamin A to improve elasticity, Vitamin E to protect against free-radicals, and Phenols to shield against environmental stressors. One of the main advantages of this product is that it really does reduce drying time, and thus heat styling damage. I’ve been using it for about two weeks now, putting 2 pumps in my towel dried hair and then blow drying. It certainly looks shinier and feels softer, and as the instructions say, all of the product will be absorbed, leaving no residue like you get with some hair serums. Your hair just soaks it up. It also has a wonderful fragrance like incense and gives great UV protection to your hair, which is just as damaged by the sun as your skin. Overall, if your hair has been damaged by heat styling or chemicals and is in some serious need of TLC, this product is worth a try. After years of abusing my locks with the straightening irons, I have found something which has begun to replenish them. I just hope it lasts with the rate I keep using it... One aspect of the brand which I found interesting is that the products are registered under a free trade program, which provides socioeconomic support to thousands of families in the southwest region of Morocco (where the ingredients are harvested). Revenue from the project provides income to families and helps improve the working conditions of rural women. Makes you feel a bit better about spending money on this product, and it is an investment, but trust me...once you use it, you won’t go back. nadine bourne