VIEVE Modern Mascara - Midnight Black 8.5g
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£26.00
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A clever homage to Jamie Genevieve’s name, VIEVE means ‘full of life’. Inspired by her passion for make up and her own journey from beauty blogger to make up maestro to the stars, Jamie has created a brand that empowers, encourages self-belief and delivers lashings of confidence. The latest must-have for your make up bag? Enter: Modern Mascara – a wand that builds volume, length and definition with a long-lasting intensely pigmented formula that doesn’t smudge from day to night.
With a long-lasting formula and an intensely rich pigment, VIEVE’s Modern Mascara adds instant volume, length and curl.
Like the name, it’s a modern formula that’s smudge-proof (yet easy to remove), volumising without clumping and gives immediate impact whilst coverage can be easily built for even more drama. Whether you have long or short, curly or straight, thick or sparse lashes, the hourglass brush grips and separates each and every lash, creating a fuller look. It’s also infused with lash-loving ingredients such as vitamins C and E to nourish and vegan beeswax and caranuba wax which helps to condition and coat the lashes. Sounds like a win-win to us.
Aqua/Water/Eau, Glyceryl Stearate, Copernicia Cerifera (Carnauba) Wax, Synthetic Beeswax, Ricinus Communis (Castor) Seed Oil, Butylene Glycol, Polyvinyl Alcohol, Stearic Acid, Palmitic Acid, Hydrogenated Coconut Oil, Aminomethyl Propanol, 1,2-Hexanediol, Caprylyl Glycol, Sodium Dehydroacetate, Lecithin, Gardenia Taitensis Flower, Tocopherol, Ascorbyl Palmitate, Citric Acid, Iron Oxides (Ci 77499).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Starting at the base of your lashes, brush the from root to tip. Layer to desired intensity.
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Customer Reviews
5 stars rating 127 reviews
4 stars rating 39 reviews
3 stars rating 21 reviews
2 stars rating 8 reviews
1 stars rating 9 reviews
Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Disappointed
I’m so disappointed with this product. I love Vieve and thought the mascara would be as amazing as all of the other products but after about 6/7 uses, the mascara is clumping and drying really quickly so can’t be fixed in time.
by Joanne Verified Purchase
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Vieve mascara
Brilliant mascara, really makes my lashes longer and fuller.will purchase again.
by Janelle Verified Purchase
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Think I got a bad batch
I bought this because I support Jamie and buy most Vieve products and also because the reviews have been great. I think the packaging is stunning, the brush is a great size and shape and I like the weight of it however I feel like I got a pretty empty tube! There is some product in it for definite because black rubbed off when I rubbed it on my hand to check as it done nothing and left no coat on my lashes. When I move the brush about in tube it still doesnt pick up any product and the tell tale sound of the liquid isnt there so Im positive I got a dud. I keep seeing reviews talking about it being quite a wet mascara and mines is the opposite. Every other product Ive got from Vieve has been fantastic other than a brush but it really is a great brand and I would consider it my favourite. I wouldnt let my review put you off buying it because faulty products happen no matter how good a factory etc. I will definitely buy another tube to try it again and will update review.
by Natalie Verified Purchase
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Love
Love this mascara. I was hesitant as I have used the same mascara for years but thought I would give this a go. So glad I did as I absolutely love the formula and how it makes my lashes look and feel.
by Natalie Verified Purchase
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It’s nice
One great thing about this product is it’s so easy to take off, it’s the easiest mascara to take off. It gives a natural effect and doesn’t smudge/ flake which can be so hard to find. It doesn’t get 5 stars cause I have a couple other mascaras that give more volume.
by Jade Verified Purchase
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Underwhelmed
I have liked every item in the range so far and this is okay. There was a lot of hype on it and recommendations so maybe my expectation was too high. I used it for a night out and really it was like any other mascara I have already. Will continue to like the overall brand but unlikely to reorder this.
by Julie Verified Purchase
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Worst mascara I’ve ever used
This is the worst mascara I’ve ever used. It’s really thick and clumpy and makes all your lashes stick together, and dries really quickly so it’s very difficult to try to even out. Save your money and choose something else instead - the NYX one Cult sells (in the hot pink tube) is much better, but the best mascara on the market IMO is Maybelline Lash Sensational (the light pink metallic tube)
by Niki Verified Purchase
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Easy to use
I really like the applicator, it’s easy to use making less mess.
by Sophie Verified Purchase
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Stunning
This mascara makes my lashes look long, full and the finish is shiny.
by Naomi Verified Purchase
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Can't fault Vieve
Jamie has done a brilliant job. Great mascara can't fault it. Formula is great, buildable, lasts all day and makes lashes look so good. Will buy again.
by Stacey Verified Purchase
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