VIEVE Modern Mascara - Midnight Black 8.5g
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£26.00
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A clever homage to Jamie Genevieve’s name, VIEVE means ‘full of life’. Inspired by her passion for make up and her own journey from beauty blogger to make up maestro to the stars, Jamie has created a brand that empowers, encourages self-belief and delivers lashings of confidence. The latest must-have for your make up bag? Enter: Modern Mascara – a wand that builds volume, length and definition with a long-lasting intensely pigmented formula that doesn’t smudge from day to night.
With a long-lasting formula and an intensely rich pigment, VIEVE’s Modern Mascara adds instant volume, length and curl.
Like the name, it’s a modern formula that’s smudge-proof (yet easy to remove), volumising without clumping and gives immediate impact whilst coverage can be easily built for even more drama. Whether you have long or short, curly or straight, thick or sparse lashes, the hourglass brush grips and separates each and every lash, creating a fuller look. It’s also infused with lash-loving ingredients such as vitamins C and E to nourish and vegan beeswax and caranuba wax which helps to condition and coat the lashes. Sounds like a win-win to us.
Aqua/Water/Eau, Glyceryl Stearate, Copernicia Cerifera (Carnauba) Wax, Synthetic Beeswax, Ricinus Communis (Castor) Seed Oil, Butylene Glycol, Polyvinyl Alcohol, Stearic Acid, Palmitic Acid, Hydrogenated Coconut Oil, Aminomethyl Propanol, 1,2-Hexanediol, Caprylyl Glycol, Sodium Dehydroacetate, Lecithin, Gardenia Taitensis Flower, Tocopherol, Ascorbyl Palmitate, Citric Acid, Iron Oxides (Ci 77499).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Starting at the base of your lashes, brush the from root to tip. Layer to desired intensity.
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Customer Reviews
5 stars rating 127 reviews
4 stars rating 39 reviews
3 stars rating 21 reviews
2 stars rating 8 reviews
1 stars rating 9 reviews
Top Customer Reviews
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Fantastic Mascara!
I bought this after reading a review by Sali Hughes. My eye lashes look so much better! Friends are asking me if have I changed my mascara. My lashes look longer and thicker. This is a really good product especially for those with less than luscious lashes!
by Gina Verified Purchase
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Amazing
This mascara really does it all. AND it doesn’t smudge AND it’s easy to remove! Will definitely be re buying!
by Maegan Verified Purchase
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Nice mascara
I am always in search of the perfect mascara. I liked this one. It certainly didn’t clump and went on smoothly.
by Gilly Verified Purchase
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Disappointing
I love vieve products normally. I have tried loads of mascaras and this was a bit disappointing. A bit wet which makes it trickier to apply and build up.
by Gemma Verified Purchase
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Really dense black.
I thought I’d give this mascara ago after reading a positive review in The Times about it….glad I did! Very black dense mascara..dramatic! Really like it!
by Stephanie Verified Purchase
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Everything you would want in a mascara!
Bought this mascara after looking endlessly for a new one. Was not disappointed! Perfect colour, holds a curl, doesn’t crumble or flake, coats all lashes in a one swoop. Only one flaw would be its quite liquidy when first opened so it can transfer quite easily to the lid when first applying. However after the first few weeks I have found it’s done this less and less. I don’t mind cleaning this up, as the positives far outweigh this. Would highly recommended!
by Amy Verified Purchase
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No volume, clumpy when layered, huge disappointment
Whatever anyone says, this is not a volumising mascara. I tried 3-4 coats and it just went clumpy. It doesn't give lashes any lift, maybe ehnances the length a bit. One coat is fine for a no-mascara look, it does feel soft on the lashes, only flakes after an 8h day, and removes easily. I've never tried any product from this brand that I've liked, I don't understand the hype at all. There are loads of mascaras that are way better than this - avoid.
by Lindsey Verified Purchase
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Buy it right now!
I have been on the hunt for a fantastic mascara and definitely this is it!!! Great intense black colour, lengthening and volume all in one! 100% recommend to anyone to buy!
by Cristine Verified Purchase
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Vieve, take all my money!
I have eyelashes that point into my inner corner and most mascaras once I’ve curled my eyelashes they just get weigh down. This mascara however…my god! Holds the curl so they don’t droop, separates the eyelashes and after a couple of coats it don’t go all clumpy and spidery! Another amazing product from a genius brand!
by Samm Verified Purchase
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Lovely
I love this mascara, it makes my lashes look fluffy and long and I love that it’s so easy to take off with warm water so I’m not scrubbing at my lashes
by katie Verified Purchase
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