VIEVE Modern Mascara - Midnight Black 8.5g
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£26.00
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A clever homage to Jamie Genevieve’s name, VIEVE means ‘full of life’. Inspired by her passion for make up and her own journey from beauty blogger to make up maestro to the stars, Jamie has created a brand that empowers, encourages self-belief and delivers lashings of confidence. The latest must-have for your make up bag? Enter: Modern Mascara – a wand that builds volume, length and definition with a long-lasting intensely pigmented formula that doesn’t smudge from day to night.
With a long-lasting formula and an intensely rich pigment, VIEVE’s Modern Mascara adds instant volume, length and curl.
Like the name, it’s a modern formula that’s smudge-proof (yet easy to remove), volumising without clumping and gives immediate impact whilst coverage can be easily built for even more drama. Whether you have long or short, curly or straight, thick or sparse lashes, the hourglass brush grips and separates each and every lash, creating a fuller look. It’s also infused with lash-loving ingredients such as vitamins C and E to nourish and vegan beeswax and caranuba wax which helps to condition and coat the lashes. Sounds like a win-win to us.
Aqua/Water/Eau, Glyceryl Stearate, Copernicia Cerifera (Carnauba) Wax, Synthetic Beeswax, Ricinus Communis (Castor) Seed Oil, Butylene Glycol, Polyvinyl Alcohol, Stearic Acid, Palmitic Acid, Hydrogenated Coconut Oil, Aminomethyl Propanol, 1,2-Hexanediol, Caprylyl Glycol, Sodium Dehydroacetate, Lecithin, Gardenia Taitensis Flower, Tocopherol, Ascorbyl Palmitate, Citric Acid, Iron Oxides (Ci 77499).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Starting at the base of your lashes, brush the from root to tip. Layer to desired intensity.
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Customer Reviews
5 stars rating 127 reviews
4 stars rating 39 reviews
3 stars rating 21 reviews
2 stars rating 8 reviews
1 stars rating 9 reviews
Top Customer Reviews
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Incredible
Best mascara I have ever used! Worth the price and watch Jamie’s tutorial on her YouTube for application tips as her technique really makes a difference.
by L Verified Purchase
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Another winner from Vieve
What a lovely mascara! It defines my lashes and won’t smudge.
by HeatherS Verified Purchase
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Love
I am super impressed with this mascara. I have deep hooded eyes so eye makeup and mascara in particular is very important for my overall look. And I have tried MANY in my 37y on this earth. This mascara is really really good. It doesn't transfer to my top eyelid which is a major thing for me. Typically I'd use waterproof mascara to eliminate the risk of transfer but this mascara doesn't do that which I really appreciate. The brush separates the lashes beautifully but I will say I would have liked a smaller tip just so you can get to those inner corner lashes and bottom lashes easier without smudging. I did have to remove quite a lot around my eyes after I applied two coats but that's ok I think and something most mascaras do. The packaging is so beautiful you guys will love it. Feels expensive and luxurious and sits firm in-between your finger tips when applying. I would definitely recommend this mascara to anyone who wants separation, hold, medium volume and a mascara that's easy to rinse off. Well done Vieve!
by Helena Verified Purchase
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Mega lashes
This is fabulous at creating a strong faux lash effect. Love it!
by Cat Verified Purchase
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Pretty good
Mascara is super black which is probably its best feature. Brush is nice and packaging is cute but it’s not blowing me away. Doesn’t do much in the way of volume but it does lengthen and it doesn’t crumble or anything. Wears all day with no smudging.
by Hannah Verified Purchase
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The best
This is the best mascara ever!!!! And the packaging is beautiful.
by Danielle Verified Purchase
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SORCERY!
What an amazing mascara! Super easy and buildable. Removed like a dream. VIEVE is unstoppable right now!
by Sandra Verified Purchase
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Buy!
Fantastic mascara. Super black. Makes lashes look great. Will definitely be repurchasing!
by Cristine Verified Purchase
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Gorgeous mascara
I was slightly worried about buying this as I’d seen mixed reviews but I needn’t have been. It‘s by far my new favourite mascara, easy to apply once I got used to the size of the brush, really curls my lashes and makes them look full without being clumpy. Doesn’t smudge or budge too, yet so easy to remove.
by Louise Verified Purchase
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Beautiful packaging!
Gorgeous product, doesn’t smudge or cause fall out at all!
by Loren Verified Purchase
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