VIEVE Modern Mascara - Midnight Black 8.5g
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£26.00
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A clever homage to Jamie Genevieve’s name, VIEVE means ‘full of life’. Inspired by her passion for make up and her own journey from beauty blogger to make up maestro to the stars, Jamie has created a brand that empowers, encourages self-belief and delivers lashings of confidence. The latest must-have for your make up bag? Enter: Modern Mascara – a wand that builds volume, length and definition with a long-lasting intensely pigmented formula that doesn’t smudge from day to night.
With a long-lasting formula and an intensely rich pigment, VIEVE’s Modern Mascara adds instant volume, length and curl.
Like the name, it’s a modern formula that’s smudge-proof (yet easy to remove), volumising without clumping and gives immediate impact whilst coverage can be easily built for even more drama. Whether you have long or short, curly or straight, thick or sparse lashes, the hourglass brush grips and separates each and every lash, creating a fuller look. It’s also infused with lash-loving ingredients such as vitamins C and E to nourish and vegan beeswax and caranuba wax which helps to condition and coat the lashes. Sounds like a win-win to us.
Aqua/Water/Eau, Glyceryl Stearate, Copernicia Cerifera (Carnauba) Wax, Synthetic Beeswax, Ricinus Communis (Castor) Seed Oil, Butylene Glycol, Polyvinyl Alcohol, Stearic Acid, Palmitic Acid, Hydrogenated Coconut Oil, Aminomethyl Propanol, 1,2-Hexanediol, Caprylyl Glycol, Sodium Dehydroacetate, Lecithin, Gardenia Taitensis Flower, Tocopherol, Ascorbyl Palmitate, Citric Acid, Iron Oxides (Ci 77499).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Starting at the base of your lashes, brush the from root to tip. Layer to desired intensity.
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Customer Reviews
5 stars rating 128 reviews
4 stars rating 39 reviews
3 stars rating 21 reviews
2 stars rating 8 reviews
1 stars rating 9 reviews
Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Mascara
Took me a while to get used to this mascara. Definitely adds length but I prefer a more volumising mascara.
by Tina Verified Purchase
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Such an easy mascara
Absolutely love how easy this is to remove, genuinely removes with a little bit of water, so gentle on the eyes no irritating rubbishing and scrubbing.
by ellie Verified Purchase
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It’s ok
Nice for lengthening and separating lashes but does transfer on my lids.
by Kirsten Verified Purchase
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It’s ok
This didn’t really work for me. The colour is very black, and the component feels luxurious however I felt that the formula was a little bit wet for my liking and didn’t hold a curl
by Miss Verified Purchase
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Clumpy and dry
I love other Vieve products especially the highlighters but unfortunately found the mascara dry and clumpy- I had to throw it out as it made my lashes look short and thick, with lots of flaky bits. The opposite of what you want!
by Lauren
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Sadly not for me! :(
I really wanted to live this as I’m a fan of Jamie and like her other products but I just couldn’t get this to work. The brush feels quite scratchy, doesn’t deliver much product to the lashes but seems to also give me panda eyes! More mascara on my eyelids than lashes. Didn’t add volume or length and can’t build with layering. Such a shame but can’t recommend:(
by Felicity Verified Purchase
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Lasts all day
Not flaky or dry and lasted all day with no smudging
by Francesca Verified Purchase
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Game changer
I have quite a hard time finding good mascaras - I have long lashes but they are super straight. This mascara is an absolute GAME CHANGER! It gives such a nice curl and doesn't clump my lashes together. It also comes off easily when I'm removing my make up at night, no need to scrub at my lashes. My new go to!
by Stephanie Verified Purchase
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Vieve mascara
I like this a lot, quite a natural look and it loses a star as I find it flakes off really easily on lower lashes.
by Laura Verified Purchase
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Love this mascara
It has taken me a while to get used to this as I find it can be quite messy during application but if you curl your lashes before the volume you get after a few coats of this is incredible. So pleased as I’m normally a Lancôme person but everyone has been complimenting my eye lashes with this so much that I have been wearing make up every day recently. It’s also really easy to remove with Clinique take off the day cleansing balm. Well worth the money
by Lesley Verified Purchase
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