VIEVE Modern Mascara - Midnight Black 8.5g
You'll earn 26 Status Points with this product
£26.00
Or 4 interest free payments of £6.50 with
In stock | Usually dispatched within 24 hours
A clever homage to Jamie Genevieve’s name, VIEVE means ‘full of life’. Inspired by her passion for make up and her own journey from beauty blogger to make up maestro to the stars, Jamie has created a brand that empowers, encourages self-belief and delivers lashings of confidence. The latest must-have for your make up bag? Enter: Modern Mascara – a wand that builds volume, length and definition with a long-lasting intensely pigmented formula that doesn’t smudge from day to night.
With a long-lasting formula and an intensely rich pigment, VIEVE’s Modern Mascara adds instant volume, length and curl.
Like the name, it’s a modern formula that’s smudge-proof (yet easy to remove), volumising without clumping and gives immediate impact whilst coverage can be easily built for even more drama. Whether you have long or short, curly or straight, thick or sparse lashes, the hourglass brush grips and separates each and every lash, creating a fuller look. It’s also infused with lash-loving ingredients such as vitamins C and E to nourish and vegan beeswax and caranuba wax which helps to condition and coat the lashes. Sounds like a win-win to us.
Aqua/Water/Eau, Glyceryl Stearate, Copernicia Cerifera (Carnauba) Wax, Synthetic Beeswax, Ricinus Communis (Castor) Seed Oil, Butylene Glycol, Polyvinyl Alcohol, Stearic Acid, Palmitic Acid, Hydrogenated Coconut Oil, Aminomethyl Propanol, 1,2-Hexanediol, Caprylyl Glycol, Sodium Dehydroacetate, Lecithin, Gardenia Taitensis Flower, Tocopherol, Ascorbyl Palmitate, Citric Acid, Iron Oxides (Ci 77499).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Starting at the base of your lashes, brush the from root to tip. Layer to desired intensity.
Frequently Bought Together
This item
VIEVE Modern Mascara - Midnight Black 8.5g
£26.00
Other Customers Bought
834
£14.00
536
£27.00
156
£34.00
158
£28.00
378
£24.00
615
£25.00
Customer Reviews
5 stars rating 127 reviews
4 stars rating 39 reviews
3 stars rating 21 reviews
2 stars rating 8 reviews
1 stars rating 9 reviews
Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Brilliant mascara
I have been a Lancôme mascara devotee for more years than I can remember so tried this one with trepidation. My verdict is it’s absolutely amazing and a good contender for my top mascara.
by Andrea Verified Purchase
Was this helpful?
Best Mascarra Ever!
Unmatched. No black under eyes, no smudging, will buy again and again.
by lisa Verified Purchase
Was this helpful?
Volume and Length!
I have to start by saying how much I love the packaging! I would like to mention that I have extremely straight, heavy lashes and so I struggle to find a mascara that actually curls and lifts my lashes. However, I love how jet black and pigmented this formula is! It definitely adds volume and length to my lashes and I love how it separates my lashes. Paired with a pair of falsies, stunning! Overall, I am very happy with the product and would highly recommend it!
by Connor - Cult Beauty Staff
Was this helpful?
Super black
Already a huge fan of everything Vieve, so when this mascara came out I was eager to try it. I unfortunately have such a bad time when it comes to mascaras, as I have dead straight lashes, which in short, smudges under my eyes, as doesn't hold a curl. The packaging and the brush for this mascara is so stunning, and extremely volumizing. I think my favourite thing about this mascara is that it was super black and packed plenty of mascara on my lashes, however this dropped a star for me as I found it too wet and resulting in not holding my curl :(
by Kimberley - Cult Beauty staff
Was this helpful?
Meh
I don't get the hype on this, the packaging is lovely and heavy and its very black but that's it, it doesn't do anything a drug store mascara can't. Not worth the money.
by WST Verified Purchase
Was this helpful?
It’s nice
I don’t think I’d buy it again. It’s a nice mascara but the formula is quite wet so I find it difficult not to get it everywhere when I’m applying
by Georgia Verified Purchase
Was this helpful?
My new favourite
Brilliant mascara so easy to use, no irritation, no transfer, removed so easily. Is very wet when first applied to allow to dry before excessive blinking etc. my new mascara in my make up bag!
by Loren Verified Purchase
Was this helpful?
So much better than I expected
Vieve has quickly become my favourite makeup brand - when they released a mascara I had to try it even though I've used the same mascara for years. This did not disappoint! I love how black it is, it doesn't smudge and it lengthens and thickens at the same time. It comes off easily with just water and I love that. I've spent the last 10 months growing my lashes and they're the healthiest they've ever been, so it's important to me that a mascara is easy to remove so I don't damage my lashes when removing my makeup
by Jess Verified Purchase
Was this helpful?
Best mascara!
I’ve had so many compliments on my eyelashes since buying this! It’s a great formula, lasts all day but comes off with water so easily.
by Deja Verified Purchase
Was this helpful?
Not my fave
Nice brush and formula but I can’t apply this without it going all over my eyelids - wondering if it’s too wet? Shame as it does a great job on my lashes but the clean-up is a pain.
by ST Verified Purchase
Was this helpful?