OUAI Detox Shampoo 300ml
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£28.00
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Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Discover the Detox Shampoo (300ml), a revitalising formula that offers the ultimate deep clean for a full-head refresh.
The reset your locks have been longing for, OUAI's Detox Shampoo (300ml) helps to cleanse away dirt, excess oil and product build-up.
If shampoo was a car wash service (bear with us here), this would be the equivalent of a full valet. A once-a-week treatment, its gentle formula boasts apple cider vinegar to help cut through product build-up and neutralise shine-compromising hard water deposits while hydrolysed keratin works to support brittle or heat-weakened tresses. Expect to be left with locks that feels soft, silky and ready for action. Plus, it's infused with the brand's signature Melrose Place fragrance, a harmony of rose, lychee, bergamot, cedarwood and white musk... it's the perfect final flourish.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Decyl Glucoside, Acrylates Copolymer, Cocamide Mipa, Parfum (Fragrance), Polysorbate 20, Hydrolyzed Keratin, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Vinegar, Peg-150 Distearate, Polyquaternium-7, Glycerin, Benzophenone-4, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Trisodium Ethylenediamine Disuccinate, Isopropyl Alcohol, Propylene Glycol, Citric Acid, Disodium Edta, Chlorphenesin, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate, Linalool, Citronellol, Ci 14700 (Red 4), Ci 19140 (Yellow 5), Ci 61570 (Green 5)
This product has been reformulated and does not contain Butylphenyl Methylpropional.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Thoroughly wet your hair from root to tip with lukewarm water. Squeeze out any excess moisture and lather a coin-sized dollop of Detox Shampoo in your palms. Use your fingers to part the hair and apply the product as close to the scalp as possible. Let it work its magic for one to three minutes before rinsing thoroughly.
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Customer Reviews
5 stars rating 484 reviews
4 stars rating 93 reviews
3 stars rating 19 reviews
2 stars rating 6 reviews
1 stars rating 6 reviews
Top Customer Reviews
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Lives up to the hype
I have tried the travel size of this and loved it. Smells amazing but not too overpowering. Leaves my skin feeling baby soft and matches perfectly with the body mist. Will always repurchase this.
by Olivia Verified Purchase
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Good cleansing shampoo
Cleans well with not much product required. Not really much of a smell to it.
by Lorna Verified Purchase
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Makes my oily scalp feel actually clean!
I have a very oily scalp and this shampoo does a great job of actually getting rid of the oil and build up. My scalp feels noticeably less congested to touch after.
by Amber Verified Purchase
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Smells nice but doesn’t lather up too well
It’s an alright product. It doesn’t really lather up that well so I have to use more to compensate, but it does smell really nice. I’d say it’s more of a treat for special occasion than something you use everytime.
by Fei Verified Purchase
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Spectacular product
I absolutely adore this. I use it once a week and it cleanes my scalp without being too harsh on the skin
by Sam Verified Purchase
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The best!
It leaves my hair feeling so clean and has stopped my hair looking oily after 1-2 days! highly recommend for a good clean.
by Nastasha Verified Purchase
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Smells so good
Smells amazing and leaves hair really fresh and clean, would recommend
by Rachel Verified Purchase
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Detox queen
Use this once a week to give my hair a proper cleanse. Leaves it feeling so lightweight and able to leave longer between washes
by Amy
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Detox shampoo
I have only used this once but I like it. I have heard good things about the perfume smell and I don't know why but it's important I like the smell and is one of the reasons why I can't stand Olaplex. Anyway, this shampoo isn't the one with the smell everyone is raving about as I got the Ouai medium hair conditioner and that one does smell amazing. This one still smells okay though, it's not overpowering and it really does make your scalp feel clean and fresh. I have naturally dry hair so I can't comment on oiliness but I will defo buy again.
by Jo Jo Verified Purchase
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Good for infrequent use
I use this every now and again to remove buildup, and it does the job very well! I'm not mad about the smell, but it smells natural :)
by Brianna Verified Purchase
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