OUAI Detox Shampoo 300ml
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£28.00
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Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Discover the Detox Shampoo (300ml), a revitalising formula that offers the ultimate deep clean for a full-head refresh.
The reset your locks have been longing for, OUAI's Detox Shampoo (300ml) helps to cleanse away dirt, excess oil and product build-up.
If shampoo was a car wash service (bear with us here), this would be the equivalent of a full valet. A once-a-week treatment, its gentle formula boasts apple cider vinegar to help cut through product build-up and neutralise shine-compromising hard water deposits while hydrolysed keratin works to support brittle or heat-weakened tresses. Expect to be left with locks that feels soft, silky and ready for action. Plus, it's infused with the brand's signature Melrose Place fragrance, a harmony of rose, lychee, bergamot, cedarwood and white musk... it's the perfect final flourish.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Decyl Glucoside, Acrylates Copolymer, Cocamide Mipa, Parfum (Fragrance), Polysorbate 20, Hydrolyzed Keratin, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Vinegar, Peg-150 Distearate, Polyquaternium-7, Glycerin, Benzophenone-4, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Trisodium Ethylenediamine Disuccinate, Isopropyl Alcohol, Propylene Glycol, Citric Acid, Disodium Edta, Chlorphenesin, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate, Linalool, Citronellol, Ci 14700 (Red 4), Ci 19140 (Yellow 5), Ci 61570 (Green 5)
This product has been reformulated and does not contain Butylphenyl Methylpropional.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Thoroughly wet your hair from root to tip with lukewarm water. Squeeze out any excess moisture and lather a coin-sized dollop of Detox Shampoo in your palms. Use your fingers to part the hair and apply the product as close to the scalp as possible. Let it work its magic for one to three minutes before rinsing thoroughly.
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Customer Reviews
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4 stars rating 97 reviews
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Top Customer Reviews
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Go too Detox Shampoo
OUAI Detox Shampoo is incredible! It deeply cleanses hair and scalp, removing buildup without stripping moisture. The best part? The heavenly scent—fresh, luxurious, and long-lasting. It’s a treat for your senses and your hair!
by Asl Verified Purchase
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Really good!
I use this every few washes to get any build up out my hair… I went for a scalp massage and analysis and she told me my scalp is extremely clean and in good condition and it’s defo down to this!
by Amy Verified Purchase
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Bought it many times
Bought it for a fourth time as I use it every week to feel my hair refreshed and clarified. It does the job and it is amazing.
by Elena Verified Purchase
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Great for oily hair
Use once or twice a week as a detox shampoo! Leaves hair really clean
by Welly Verified Purchase
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Very good
A great cleansing shampoo. My hair feels super clean and the shampoo does not leave it dry. I use it once a week.
by Jo Verified Purchase
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BEST EVER
I loveee this product! It’s my second bottle and it lasts a good while. I never noticed the difference it gave my hair until I ran out for a few weeks and my scalp just didn’t feel as clean as it did when I used this, so I obviously had to buy another bottle…
by Tash Verified Purchase
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Excellent clarifying shampoo
The best detox shampoo! Nice and lightweight, not for constant use but for the occasional detox. It always leaves my hair feeling nice and clean without being stripped.
by Emilia Verified Purchase
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Lovely clarifying shampoo
Very lovely clarifying shampoo, non striping, smells fantastic only needs a small amount to clean hair effectively.
by AJ
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Love it!
Have very thick, coarse, highlighted hair and wash once a week (on a good week!) Have always chosen ‘hydrating/moisturising’ shampoos but had a sample of this. Hated how it felt immediately! Very ‘squeaky clean’ and was dreading the brush out and dry! However, hair felt incredibly soft, light and swishy after drying! Never had more compliments. Had no idea how much dullness my hair was holding onto due to product build up! Have recommended this to everyone.
by Charlotte Verified Purchase
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LOVE
I need to repurchase. makes hair so clean. worth the splurge.
by Sam Verified Purchase
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