Color Wow Root Cover Up 1.9g (Various Shades)
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£29.50
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Solving your hair care concerns, Color Wow is always at the cutting-edge of innovation. With simple yet effective products, aimed at those with colour-treated hair, the brand identifies your tresses 'pain points' and resolves them with its range of targeted formulas. Here to help you go longer between salon appointments is the Root Cover Up (2.1g), a coloured powder that instantly hides greys, fills in grown out roots, touches up highlights and even fills in sparse areas.
Can't get a colour appointment? There's no need to stress when the Root Cover Up (2.1g) from Color Wow is here to save the day.
Available in an array of hues, this weightless mineral powder clings to your hair to cover the look of greys and any grown-out roots that have decided to make an appearance. Complete with a mirror and double-ended application brush (one flat side for broad sweeps and one small domed for targeted precision), this set makes colour cover-ups quick and easy. The no-mess formula settles over your strands with a soft, water-resistant finish, so swimming or walking in the rain is never off the cards.
'Platinum': Mica, Talc, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl, Tetraisostearat, Zea Mays Starch, Aluminum Starch Octenylsuccinate, Kaolin, Phenoxyethanol, Dimethicone, Tin Oxide, Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 19140 (Yellow 5 Lake).
'Blonde': Mica, Talc, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl, Tetraisostearat, Zea Mays Starch, Aluminum Starch Octenylsuccinate, Kaolin, Phenoxyethanol, Triethoxycaprylylsilane,Dimethicone, Tin Oxide, Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 77492 Iron Oxides), Ci 77499 (Iron Oxides).
'Light Brown': Mica, Talc, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl, Tetraisostearat, Zea Mays Starch, Aluminum Starch Octenylsuccinate, Kaolin, Phenoxyethanol, Triethoxycaprylylsilane,Dimethicone, Tin Oxide, Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 77499 (Iron Oxides).
'Medium Brown': Mica, Talc, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl, Tetraisostearat, Zea Mays Starch, Aluminum Starch Octenylsuccinate, Kaolin, Phenoxyethanol, Triethoxycaprylylsilane,Dimethicone, Tin Oxide, Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 77499 (Iron Oxides).
'Dark Brown': Mica, Talc, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl, Tetraisostearat, Zea Mays Starch, Aluminum Starch Octenylsuccinate, Kaolin, Phenoxyethanol, Triethoxycaprylylsilane,Dimethicone, Tin Oxide, Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 77499 (Iron Oxides), Ci 77492 (Iron Oxides).
'Black': Mica, Talc, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl, Tetraisostearat, Zea Mays Starch, Aluminum Starch Octenylsuccinate, Kaolin, Phenoxyethanol, Triethoxycaprylylsilane,Ci 77891 (Titanium Dioxide), Ci 77499 (Iron Oxides).
'Red': Mica, Talc, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl, Tetraisostearat, Zea Mays Starch, Aluminum Starch Octenylsuccinate, Kaolin, Phenoxyethanol, Triethoxycaprylylsilane, Dimethicone, Tin Oxide,Ci 77891 (Titanium Dioxide), Ci 77499 (Iron Oxides), Ci 77491 (Iron Oxides), Ci 77492 Iron Oxides).
'Dark Blonde': Talc, Synthetic Fluorphlogopite, Mica, Zinc Stearate, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Silica, Aluminum Starch Octenylsuccinate, Pentaerythrityl Tetraisostearate, Ethylhexylglycerin, Zea Mays (Corn) Starch, Phenoxyethanol, Kaolin, Triethoxycaprylylsilane, Potassium Sorbate, Tin Oxide, Ci 77891 (Titanium Dioxide), Ci 77492 (Iron Oxides), Ci 77491 (Iron Oxides), Ci 77499 (Iron Oxides).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Apply to dry hair. Load up the small end of the brush with powder. Use free hand to pull hair flat/taut against head and press brush down firmly into roots, starting from scalp and working out (do not use sweeping motion). Apply more powder as needed. To extend highlights, use the side edge of the small brush.
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Customer Reviews
5 stars rating 56 reviews
4 stars rating 33 reviews
3 stars rating 9 reviews
2 stars rating 6 reviews
1 stars rating 7 reviews
Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Color WOW Root Cover Up
Great at giving natural coverage to my grey roots without leaving too much heavy, powdery residue
by Jessica Verified Purchase
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Good, but not as good as the sprays
Not as good as the sprays, but was concerned the sprays may be clogging hair follicles. Does cover up, but tricky if your trying to cover the odd grey or those on the hairline. Tip - instead of sweeping the brush, pat or push into the hair. Does a good job of staying on once in place, without leaving reside on your pillow, so it will last until the next wash. Also, careful not to get the small pieces of loose power from the palette anywhere else, as it will stain other clothes.
by Your Average Punter Verified Purchase
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Ashy and dark
I usually use black, but it was sold out. The dark brown is a very good substitute. No warmth or chocolate tones, just ashy and dark. Very good for root coverage.
by Victoria Verified Purchase
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Does the job
This really is the best root cover up I have found. No mess, easy to see what you’re doing and lasts a good while. I’ve tried two different colours (what can I say, my hair changes colour with the seasons!) and both were equally effective.
by Kate Verified Purchase
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Great coverage but wears off
This is my second purchase of this product and I will buy again. The coverage once applied is even, natural and thorough, though it does wear off more quickly than I’d like. Still fabulous for those temporary touch ups.
by Emma Verified Purchase
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Great product.
Game changer product. Tried on a whim but ended up loving it.
by brenda Verified Purchase
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Bit disappointing
Had high hopes for this product but unfortunately you can't really see the product applied. The product colour is not strong enough it doesn't apply we'll unfortunately.
by Joanne Verified Purchase
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Best cover for your grey hair
This stuff is amazing for those in-between days. It’s not sticky like some sprays. The brush allows you to be really precise.
by Chalfonts Verified Purchase
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Perfect for getting you through to your colour appt!
This is really easy to use and washable when using shampoo, its the perfect product to keep you going until you get your roots done. It is not sticky or tacky like other sprays on the market.
by Aimi Verified Purchase
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Hair Powder
Stuck like glue amazing!!!! Need to get a lighter shade thought but honestly so worth it!!!!
by Onika Verified Purchase
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