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    Milk MakeupHydro Grip Primer<p>Take your skin on a trip (geddit?) with Milk Makeup's brand new, green-tinted liquid Hydro Grip Primer. Boasting a heavy hit of hemp-derived cannabis seed extract, as well as moisturising, soothing <em>and</em> balancing aloe water, cherry blossom, hyaluronic acid, and B vitamins, this hard-worker deeply hydrates skin for a smooth and blissed-out finish.&nbsp;While the game-changing addition of blue agave extract forms an invisible layer to grip make up for all-day hold. In fact, in a consumer study 100% of subjects said their skin felt more hydrated, had a healthy-looking glow and their make up lasted longer as long as 12-hours post application! Just allow the formula one minute to fully absorb to activate full grip effect and then apply your make up as normal to create a flawless and long-lasting make up look.</p>MIL03481433302486-85 stars, based on31 reviews 27.00Cult BeautyNew
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    Milk Makeup Hydro Grip Primer

    Milk Makeup
    Hydro Grip Primer
    ( 45ml )

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    • Why it's Cult

      Screaming at your face to - quite literally, get a grip? Let us introduce you to Milk Makeup's all new Hydro Grip Primer. Packaged in their quintessential packaging, this green-tinted liquid primer will effortlessly add deep hydration - it's boosted with aloe water, cherry blossom, hyaluronic acid and B vitamins - while forming an invisible, velcro-esque layer that grips your make up like its life depends on it. Just give it a minute to fully absorb before make up to activate 'turbo grip' mode.


    • Description

      Take your skin on a trip (geddit?) with Milk Makeup's brand new, green-tinted liquid Hydro Grip Primer. Boasting a heavy hit of hemp-derived cannabis seed extract, as well as moisturising, soothing and balancing aloe water, cherry blossom, hyaluronic acid, and B vitamins, this hard-worker deeply hydrates skin for a smooth and blissed-out finish. While the game-changing addition of blue agave extract forms an invisible layer to grip make up for all-day hold. In fact, in a consumer study 100% of subjects said their skin felt more hydrated, had a healthy-looking glow and their make up lasted longer as long as 12-hours post application! Just allow the formula one minute to fully absorb to activate full grip effect and then apply your make up as normal to create a flawless and long-lasting make up look.

    • How to use

      Pump 1-2 shot(s) of primer on the back of your hand. Blend a thin layer onto clean skin before make up application. Allow formula one minute to fully absorb to activate grip for all-day hold. Layer foundation and other make up on top for smoother application that lasts all day, or wear alone for fresh-faced, glassy skin.

    • Full ingredients list

      Aloe Barbadensis Leaf Water, Water (Aqua, Eau), Glycerin, PEG-150 Distearate, Alcohol Denat., Polyglyceryl-10 Eicosanedioate/Tetradecanedioate, Diglycerin, PVP, Benzyl Alcohol, Sorbitol, Pullulan, Inositol, Betaine, Carbomer, Maltose, Xylitol, Sodium Hydroxide, Sodium Benzoate, Potassium Sorbate, Sodium Phytate, Benzophenone-4, Dehydroacetic Acid, Phenoxyethanol, Agave Tequilana Stem Extract, Sodium Hyaluronate, Niacinamide, Propylene Glycol, Panthenol, Vegetable Amino Acids, Cannabis Sativa (Hemp) Seed Extract, Opuntia Ficus-Indica Flower Extract, Prunus Avium Flower Extract, Citric Acid, Benzoic Acid, Yellow 5 (CI 19140), Blue 1 (CI 42090), Red 33 (CI 17200)

    • Discover More

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    Need help? Contact us referencing product code MIL034

    Milk Makeup - Hydro Grip Primer

    Milk Makeup Hydro Grip Primer Reviews

    Great for me!
    I’m not a big wearer of makeup, Usually I just wear concealer dotted on spots I want to hide, and some highlighter, as well as my eyebrows, and that’s it! I’m very lucky and my skin is very healthy and spot-free so I don’t wear foundation and just use concealer. My skin is dry and sensitive and this product works great; I look dewy and my skin feels moisturised all day, but once it did irritate my eye a little bit. I think I just applied it too close to my eye, so be wary of that! Over all great product!
    Beware if you have sensitive skin
    I went to a music festival in Malta last weekend and wanted to make sure my makeup stayed on all day while enjoying the music. Ideally, something that wouldn't budge for several hours of dancing. To put on the primer is sticky and really does grip the foundation, though I find it most effective when I applied by hand. Though the makeup didn't budge, my eyes were really irritated by the product, which lead to my mascara running down my face. I tried it again a second day and was again left with red, teary eyes and the skin beginning to crack in the crow's feet area. I will not be using it again myself but might be ok if your skin is less sensitive.
    One of the best primers I have used. It doesn’t lie when it says it’s hydrating. My skin feels so fresh after using it. It applies easily and the pump bottle makes this nice and easy. My makeup stays on all day using this primer.
    Massive Hydro fan
    I really like this primer. I have dry, sensitive skin and it gives me such a dewy look without any foundation. Sometimes I just wear it on its own with a bit of bronzer and blush - makes every day makeup super easy!!
    I'm torn on this one.
    I want to love this so badly. It feels lovely when applied but I do find myself struggling to make it work. If you apply foundation with a sponge, don't panic when you see splotchy application dots in your magnifying mirror. Give it a few minutes and it settles in beautifully. I learned this after about the 6th attempt. Also, don't get it near your eye area, as it doesn't allow for easy concealer blending. It may sound obvious but anything goes on the first cuppa. My dry skin doesn't feel dry during the day when using this, but I do find that my foundation still cracks after a few hours, even after adding a drop of oil to it. That's retinol face for you and I guess this primer isn't a miracle worker. It doesn't play nice with most sunscreens. I find it difficult to layer with other priming products, so maybe it's not meant to, but who only uses one primer these days?! I want hydrating, pore filling, radiant, transfer resistant magic in a bottle. It's quite tricky to find more detailed user info in online reviews, so I'll play some more.
    Say Yes to this Primer
    I never post reviews about anything, which is hypocritical as I heavily rely on this, however this Primer is simply magical. Never has anything lived up to the hype like this before. Whatever miracle they have harnessed to make everyone’s makeup (regardless of skin type, age or colour) stay ALL DAY AND NIGHT is alright with me. Buy it now and you will never be shiny again. Got Milk?! Yes please.
    Best primer EVER!
    I was slightly pessimistic about all the rave reviews for this primer, I was doubtful that a primer could be THAT good. But this did not disappoint. If you have dry/normal skin then you will LOVE this! It feels so hydrating on the skin and applies nicely onto the face. It leaves a tacky feeling which I really like because then I know my foundation will stick but if you are using it as skincare then it does eventually dries down and doesn't feel sticky once dried. I tested this out on a week of work experience in London and let me tell you my foundation did not budge. Usually, I have patches of foundation that break away around my nose and forehead but not with this primer. It truly kept my makeup fully intact and I have never had a primer make a noticeable difference to my makeup longevity. If you want your makeup to last but don't want to dry your skin out this will be your new best friend!!
    Best primer ever! I love how this makes my skin look and feel (with and without makeup) This product genuinely is worth the hype, leaves your skin so hydrated and so fresh. It feels like nothing is on! I never leave reviews but this one definitely warranted it
    I knew I was going to get this when I first saw it as I had been having trouble with my skin and the claims really appealed to me. I'm so glad I did! Provides the perfect sticky base for any foundation and I can really see that this grips on my foundation, as it stops it from transferring so much from my nose when I wear glasses! It prevents my skin from getting so incredibly oily over the course of the day as it usually would, but still provides moisture. It also makes my skin look really smooth. Literally couldn't recommend it enough.
    Amazing but
    Absolutely love this primer. Feels like nothing is on your skin when you’ve got your whole face of makeup on. But it’s made me breakout on my chin and on my cheeks which are usual clear
    Lovely primer.
    Great primer, I have really dry skin and this helps to make my skin hydrated all day. Foundation looks flawless, and it really does grip foundation and is great for full coverage. No flaking or dry looking face which I get with many primers. Fab, highly recommended and will definitely repurchase.
    I love it.
    This primer is really good, my foundation stays on all day, I love it!!!
    This really works
    So many beauty products never live up to their name. I don't often share a review - but this product is worth it. With the trend for cream based blush and highlighter ... you really need something to help with longevity. This is it! I'm 52 and am lucky enough to have a relatively youthful complexion ... and going cream based makes it look even younger. Love this product ❤️
    Great find
    Didn’t think Milk as a brand was aimed at me being on the (seriously) wrong side of 40 but I took a chance on this. Have basically used it every day since it arrived. My dehydrated skin loves it and it truly does keep my foundation looking good for so much longer. Great find.
    The best combination!
    Milk Makeup is a rare breed in that they are cool and hip (unlike me for using words like 'cool' and 'hip') with really fun, travel-friendly packaging, AND the products are of spectacularly good quality. I'm talking as good as the luxe brands. This, their latest launch is a case in point. This is the best Primer I have ever used (for my 40 year old, dry skin) and the lack of silicone stops it and the make up on top of it straying into my smile lines through the day. It's hydrating and acts like an under-carpet to makeup, smoothing the lumps of the planks beneath :) It also makes my foundation stay on like spray paint. I am really in love with this brand, if you have older skin don't make the mistake of leaving this joy for your daughters. I highly recommend this for all makeup wearers who don't have time for touch-ups, it's bloody brilliant!
    Game changing
    Not usually one to leave reviews but never in my life have I found a product I am so entirely besotted with. I have acne prone, oily skin and this is by far the best most game changing product i have ever used. I am speechless. I will 1000% recommend this to everyone and anyone...if i don’t buy their entire stock first.
    My favourite go-to primer
    I love this primer! It goes tacky once on and as you apply your foundation over the top, you can feel that it has a grip. Holds your make up in place all day.
    Twice tested - very poor each time!
    I was so excited about the release of Milk Makeup on Cult beauty and decided to go with Milks newest primer - how disappointed I was! It left my make up patchy, cakey and slipping off my face in patches throughout the day...I looked awful and never been so self conscious about my makeup before. Tried to give it the benefit of the doubt and pass it on to my friends to try out - maybe it was just me. But no the same happened to them! Such a shame considering the hype around this brand - money not well spent on this occasion
    This primer is wonderful! It feels cooling and refreshing to apply, contains some good ingredients to help with bacteria and inflammation and really does hold makeup in place all day. It does have a strange scent, almost medicinal but it is fantastic!
    This prolongs my makeup all day! I wear super dewy products and this helps them from breaking down and it makes it last so much longer. 100%
    Best ever primer?
    Ok so I’ve tried loads of primers, but this is the only one which really holds your make up in place by the end of the day. Face and even eyeliner stays put for longer. Needs a bit of drying time, 2-3 mins but that’s the only tiny negative. Love!!
    Didn't work for me
    I tried a variety of foundations and cc creams with this primer but it just doesn't work for me. I have combination skin and it dried out my 'normal' bits while not seemly managing any shine prevention on the more greasy bits.
    Believe the hype
    This primer goes on like a dream and keeps your foundation in place all day. I look forward to trying more from this brand
    I am so happy I bought this!
    TL/DR? If you have combo skin with redness and like a medium coverage look, this primer is amazing. If you have large pores you may need a dedicated primer in those areas. This primer does not claim to blur pores. Try a sample if you use super full coverage formulas. I have what I like to call extreme combo skin - i.e. my t-zone, chin and cheeks are like an overfilled frying pan while the rest of my skin is as dry as the Sahara during a drought. This primer works well on my whole face and seems to calm my redness right down. I know this has a green tint, but it actually physically seems to calm my skin and rosacea. I was not expecting that to happen, so I now wear this everyday regardless due to the calming it does. If you have dish plate pores like me, you will need a pore filling primer in those areas, but the primer doesn't claim to fill pores so I can't complain about that. I use IT cosmetics CC cream or Wet n Wild Photofocus, Coty Airspun powder and urban decay concealer, I have not experienced cakey-ness personally, but I do not use super full coverage formulas. If you like a very full coverage foundation I would maybe try a sample if possible, other reviews seem to point to cakeyness in some cases. Some people with oily skin mention breakouts, I haven't experienced this personally but everyone is different. I have mild/moderate adult acne, rosacea and eczema, and my skin tolerates this if that helps anyone to make a decision. Sorry for the long review, it seems hit and miss for others, but for me this is what I have been looking for since I was 14. It's a big deal to me and I hope this review will help someone who may be similar to me. Have a great day all!
    Don&#8217;t believe the hype.
    I bought this after reading the amazing reviews and I thought this primer will be the best thing. How wrong was I. I have combination skin and wore this primer with my Nars foundation and my face has never looked so cakey. I thought maybe it’s the type of foundation I’m using and should perhaps try one for drier skin, so I wore this with my IT Cosmetics CC illumination cream and my face once again looked matte and cakey and everything on my face was showing such as pores etc. The texture on my face was no way smooth and it just looks so unnatural. I seriously don’t know why it’s getting all these great reviews. P.S. I waited a whole minute before I put foundation on.
    Literally the best primer I have ever used!! Generally does exactly what it claims to do! I will definitely be buying this again!
    Great for some, but not for me!
    I love everything about this product... apart from how it works with my skin. I am unfortunately oily skinned and this silky smooth primer accelerates my foundation slipping off and becoming cloggy. My makeup looks worse with this primer than without. Having read the other reviews I can see most people that love this product have dry skin, so I thought it's worth mentioning that it does not work the same wonders for oily skin. On the plus side, the quantity they give you is huge! Such good value for money, it is cool and silky and sinks in really fast. I will absolutely be trying more Milk products despite not getting on with this one!
    I’m constantly buying primers as my skin is dry and no matter what primer I’ve used the foundation was still latching on to my dry patches and my foundation looked a mess by the end of the day. When I saw this primer I knew I needed to try it! Not only does the foundation grip on to my face but it keeps it hydrated all day as well! After wearing my makeup after 8 hours today it stil looked amazing, I’m over the moon with this primer everything I’ve been looking for!!
    Absolutely can’t express how amazing this primer is. Foundation glides on and stays put all day. Keeps my skin feeling like it can breathe while it’s being hydrated. My Best buy hands down.
    Best primer
    This has got to be the best primer I have used in a long long time, possibly ever. Goes on my skin so nicely and makes it such a smooth canvas for my makeup and it is gripped to last hours and hours and looks flawless, exactly the same as when I first apply it.
    Holy Grail status in ONE day!
    I ordered this yesterday morning when it came online, all the blurb screamed that it would be just what I wanted. Cult Beauty delivered today although I didn't request next day delivery which is really impressive. The hype was right. I quickly cleansed half my face and set to applying this and my foundation. It is amazing on my normal-dry skin.Smooth and hydrating but not sticky. My foundation went over the top like an absolute dream and I used far less of it than usual. Dewy, glowy skin but not greasy which is what I need for my tired skin, it didn't crease and I didn't need to set with powder. It's amazing and I can't wait to put it on again tomorrow. Massive amount for the price, fresh scent but not like it's fragranced more like it's the ingredients. This has already replaced my other HG primer which was a lot more expensive for the same amount. LOVE IT !
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