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IT COSMETICS

The brand everyone (and their mums, baby sisters and great aunts) are talking about – not to mention the hordes of adoring disciples who give it five coveted, Cult Beauty stars – IT Cosmetics is here to restore long-lost confidence with its collection of CC Creams and eye concealer. Borne out of one woman’s struggle to find a non-chalky, full-coverage base that would neutralise redness while cherishing sensitive skin, founder Jamie Kern Lima’s incredible journey – from news anchor to founder of one of the world’s most in-demand brands – is incredible. Now with a range spanning skin care, complexion and make up essentials (have you seen how cute their make up brushes are?), if you haven’t already declared ‘IT’ allegiance, it’s time to find out what the fuss is about.

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IT Cosmetics Your Skin But Better CC+ Cream with SPF50 32ml (Various Shades)

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You’ve got a good eye — this beauty find is generating major buzz right now. Snap it up while you can!
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4.31 Stars 415 Reviews
£32.50

IT Cosmetics Your Skin But Better CC+ Illumination SPF50 32ml (Various Shades)

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Save 35% on selected products. Discount has been applied to the RRP. Offer valid for a limited time only
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4.17 Stars 70 Reviews
from £21.13

IT Cosmetics Your Skin But Better CC+ Oil-Free Matte SPF40 32ml (Various Shades)

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You’ve got a good eye — this beauty find is generating major buzz right now. Snap it up while you can!
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4.3 Stars 122 Reviews
£32.50

IT Cosmetics Hello Lashes Volumizing Mascara with Lash Serum 8ml

EXCLUSIVE

This product is exclusive to Cult Beauty.
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£22.00

IT Cosmetics Heavenly Luxe Superstar Flawless Foundation Brush

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Save 35% on selected products. Discount has been applied to the RRP. Offer valid for a limited time only
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3.0 Stars 2 Reviews
RRP: £30.00
£19.50

IT Cosmetics Superhero & Mini Brow Duo

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Save 35% on selected products. Discount has been applied to the RRP. Offer valid for a limited time only
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RRP: £22.00
£14.30

IT Cosmetics Bye Bye Under Eye Concealer 12ml (Various Shades)

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4.13 Stars 24 Reviews
from £16.25

IT Cosmetics Confidence in an Eye Cream 15ml

4.35 Stars 37 Reviews
£32.50

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