ANASTASIA BEVERLY HILLS

The brainchild of architect-turned-browchitect Anastasia Soare, we introduced Anastasia Beverly Hills – a stand-out range of brow-enhancing products – to the UK back in 2012. Since then, the brand has overhauled your make up wardrobes with the likes of Dipbrow, frenzy-inducing eyeshadow palettes, industry-adored contour kits and more... There’s a reason the beauty world’s besotted!

SHOP ALL ANASTASIA BEVERLY HILLS

ANASTASIA BEVERLY HILLS BESTSELLERS

Anastasia Beverly Hills Brow Freeze® Gel - Deluxe

TRENDING

You’ve got a good eye — this beauty find is generating major buzz right now. Snap it up while you can!
SHOP NOW
4.64 Stars 33 Reviews
£13.00

Anastasia Beverly Hills Brow Freeze® Gel

TRENDING

You’ve got a good eye — this beauty find is generating major buzz right now. Snap it up while you can!
SHOP NOW
4.73 Stars 11 Reviews
£24.00

Anastasia Beverly Hills Brow Freeze - Deluxe

NEW IN

This beauty thrill has just landed — move quick to bag it before everyone else!
SHOP NOW
5.0 Stars 3 Reviews
£13.00

Anastasia Beverly Hills Brow Gel - Clear

4.32 Stars 90 Reviews
£23.00

Anastasia Beverly Hills Natural and Polished Deluxe Kit (Various Colours)

SAVE 25%

Save 25% on selected products. Discount has been applied to the RRP. Offer valid for a limited time only
SHOP NOW
4.7 Stars 37 Reviews
from £30.00

Anastasia Beverly Hills Nouveau Palette

4.76 Stars 34 Reviews
£48.00

Anastasia Beverly Hills Modern Renaissance Palette

4.81 Stars 432 Reviews
£46.00

Anastasia Beverly Hills Rose Metals Palette

4.78 Stars 23 Reviews
£48.00

Anastasia Beverly Hills Brow Freeze Applicator 6g

4.19 Stars 16 Reviews
£17.00

Anastasia Beverly Hills Brush #12

4.82 Stars 66 Reviews
£18.00

Anastasia Beverly Hills Darkside Waterproof Eyeliner

4.5 Stars 14 Reviews
£18.00
SHOP ANASTASIA BEVERLY HILLS BY CATEGORY

DISCOVER ANASTASIA BEVERLY HILLS

Anastasia Beverly Hills was launched in 1997 by Romanian-born beauty entrepreneur Anastasia Soare. A former architect, Soare immigrated to the US from Romania without language skills or financial means, but with a fierce determination and entrepreneurial vision.

In 1990, she introduced a new brow-shaping service that paved the way for the way we view brows, and her method is now patented as the “Golden Ratio” method – more on that shortly.

Since then, the brand has expanded to offer not only a wide range of brow products but palettes, contour kits and lipsticks too. We introduced the brand to the UK back in 2012, and their products are now sold in more than 2000 stores worldwide!

GOLDEN RATIO® METHOD

“Our eyes are intrinsically trained to spot divine proportion and immediately associate it with beauty and harmony.” – Anastasia Soare

Inspired by the age-old principles of Golden Ratio, Soare created a unique and breakthrough method of shaping brows to perfectly frame and suit any face shape. This patented Golden Ratio® method remains at the heart of the brand, celebrating make up’s ability to create the illusion of facial balance, symmetry and proportion.

CRUELTY-FREE

ABH is 100% committed to cruelty-free product formulation, testing and development. NO ABH product has ever or will ever be manufactured at the expense of animal testing.