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    Get party-perfect hair with these essential styling aids

    Whether you're craving added 'oomph' or want a sexy coiffé-décoiffé effect, equipped with these mane-changing tools, treatments (and turbans... #natch) you'll soon have party-perfect locks so you can really let your hair down...Read More

    Cultivate Your Curls with These Hair-changing Innovations

    Making OUAI-ves in the beauty industry, OUAI's gorgeous {Curl Jelly} could not be more timely...Read More

    Gifts For The Friend Who Has Everything

    We've all got one. An impossible friend who either doesn't need - or doesn't want - the usual seasonal offerings. Luckily, we're on hand to help you find a gift that's guaranteed to delight even easily-displeased...Read More

    Achieve Your Dream Hair With These Mane Innovations

    Tame tempestuous tresses and look enviably insouciant (read: French) with our hot new arrivals in hair care...Read More

    Up Your Mane Game With The Latest Tress-tamers

    We've rounded up the newest crop of shampoos, conditioners, spritzes and electricals to keep your tresses looking tip-top as temperatures rise......Read More