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Why is a tan seen as attractive?

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Why is a tan seen as attractive?

Sunbathing is the latest pantomime villain of the chattering classes, forget trans fats, parabens and smoking, it's the time of the year to say boooo sssssss booooo to tanning. But no amount of sound scientific advice is ever going to stop the pale skinned from hankering for that instant 30% upswing in hotness a tan provides, but why is this?

2014-05-22 12:23:29By Verity Douglas