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    Unleash your alter ego with the world's most-mentioned palette

    From its tactile teal green velveteen case and mustard yellow lettering to its array of mesmer-eyes-ing shades, Subculture is igniting our make up imaginations...Read More

    Come and GLOW with these heroic highlighters

    Hooked on highlighter? The time is NOW to stock up on your favourites or indulge in THAT cheekbone-enhancing icon you've been eyeing...Read More

    This sure-to-sell-out palette makes you glow like WOAH

    There are highlighters then there's the highlighter palette the world has been forming a not-very-orderly queue for...Read More

    Lip strobing is a thing and it's about to hit the mainstream

    Lip strobing? Yep, it's a thing (and it's about to hit the big time). The brainchild of none other than industry icon Huda Kattan (who else!?), her game-changing lip lacquers are about to spark a shift in our collective attitude to make up...Read More

    Anastasia Shares Her Tips to Find Your Perfect Light

    Quite possibly the most impatiently awaited beauty product of the year, all four shades of Anastasia Beverly Hills' {Illuminator} are back in stock - and we can testify to their good looks and brilliance...Read More

    Trend on Trial: Simple Two-minute Strobing

    It's the beauty trend everyone and their grandmother is talking about. Strobing - the less-scary version of contouring - is the latest make up craze and, we can totally understand why...Read More

    What is Strobing?

    I do love a make up craze, but being more alabaster than amber I've found the contouring phenomenon a little challenging...Read More