Where once our Elizabethan counterparts spent their days fretting about whether "to be or not to be", our contemporary selves are plagued with far less existential concerns. To text or not to text. Tweet or not to tweet. Buy, or not to buy? And, the one that the beauty industry has had a furrow in its' forehead about for some time now; should parabens be used as preservatives in cosmetics? To paraBEn or not to paraBEn. That is the question.