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    She's so Cult: Thea Green

    To celebrate the latest, eagerly-anticipated (rave-reviewed!) launch of her latest venture - {INC.redible} - we pitched some searching questions to the entrepreneurial queen of the beauty scene, Thea Green...Read More

    The vinyl revival: lip gloss is back on the beauty scene

    If you thought you'd left gloss in 2005, think again. We're witnessing a (long overdue) vinyl revival, with high-shine lacquered finishes back on the beauty radar...Read More

    Lip strobing is a thing and it's about to hit the mainstream

    Lip strobing? Yep, it's a thing (and it's about to hit the big time). The brainchild of none other than industry icon Huda Kattan (who else!?), her game-changing lip lacquers are about to spark a shift in our collective attitude to make up...Read More

    Huda Kattan's Latest Lip Launch WILL Sell Out

    Form an orderly queue Huda-holics, the {Lip Contour Sets} are about to take off!...Read More

    This Unexpected Glitter Trend Is Here To Stay

    Gild your lips with glitter for a cool take on the ongoing obsession with sparkle...Read More