Well, well. The over-50s have become the biggest beauty buyers in the UK, with the 45-54 bracket spending over 2K per year - per head! - on gunk to make them look better. So thank you to Cult Beauty for inviting me to 'represent'
Meet the brilliant Georgia Gatsby - journalist and skin care aficionado, who's had more than her fair share of product disappointments... Which is why we've signed her up to help you navigate the anti-ageing maze, and reap the benefits of her seemingly infinite beauty-wisdom.
Although sunscreen for skin is now (hopefully) second nature, few of us remember to take care of our hair when on holiday (or exposed to the blistering British summertime sunshine - oh wait...) However, just as UV causes lasting damage to skin cells, it also compromises the keratin fibres within your precious strands, so repair and protect your crowning glory with Phyto's best-selling Phytoplage range.