• It looks like you're visiting from

    Shop in EUR € and get FREE SHIPPING on orders over €50.

Recently Added Items
    Grand Total -

    Ace your base with our guide to selecting the best foundation

    If you're bamboozled by the infinite variety of foundations on offer, we've distilled the array of choice into a concise edit of the latest (greatest) heroes in each category...Read More

    What's my shade? Colour match your foundation with MatchMe

    It's a match! Find your colour match with MatchMe on these Holy Grail beauty products......Read More

    Introducing the future of finding the perfect foundation

    We’re harnessing cutting-edge AI technology to eliminate guesswork when picking the ultimate base for your skin tone, type and preference...Read More

    Everything you need to know about Huda's all-new #FauxFilter Luminous Matte Liquid Foundation

    Your favourite filter in a bottle is back (and it’s better than ever) with a fragrance-free formula, 24-hour wear and a matte (but not flat!) finish......Read More

    How to tell whether your undertone is warm or cool

    This is a quandary that comes up a lot when talking all things {make up}. When you get things right, especially when it comes to base and cover-up, your face will look more radiant, your eyes brighter and your hair colour much more vivid....Read More

    The best lightweight bases to suit every skin type

    From dew-boosting primers to blurring, protective and shine-minimising solutions to suit your skins needs, these featherlight bases work hard to enhance without masking your idio-skin-cracies...Read More

    The future of foundation has arrived (and it's invisible)

    Make up but not as you've seen it before, BECCA's new colourless, one-for-all base and highlighter bestow a real-life filtered finish...Read More

    New make up favourites your face has been waiting for

    With a swathe of new, game-changing bases, phenomenal powders and glittering liners to tempt you, it's time to revamp weary make up collections with swoon-worthy 'Back to School' heroes...Read More

    Lighten up with our pick of the greatest new summer-weight bases

    As the mercury creeps towards something resembling reasonable ("See ya Snow!"), there's no better time to revisit your make up foundations...Read More

    Cult Community: customer Sarina Munro recommends the ranges pioneering inclusivity

    When freelance beauty writer and Cult Beauty devotee Sarina Munro got in touch to pitch a piece about foundation, we seized the opportunity to usher her 'Backstage'...Read More