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    The best lightweight bases to suit every skin type

    From dew-boosting primers to blurring, protective and shine-minimising solutions to suit your skins needs, these featherlight bases work hard to enhance without masking your idio-skin-cracies...Read More

    Ace your base with our guide to selecting the best foundation

    If you're bamboozled by the infinite variety of foundations on offer, we've distilled the array of choice into a concise edit of the latest (greatest) heroes in each category...Read More

    What's my shade? Colour match your foundation with MatchMe

    It's a match! Find your colour match with MatchMe on these Holy Grail beauty products......Read More

    Introducing the future of finding the perfect foundation

    We’re harnessing cutting-edge AI technology to eliminate guesswork when picking the ultimate base for your skin tone, type and preference...Read More

    Everything you need to know about Huda's all-new #FauxFilter Luminous Matte Liquid Foundation

    Your favourite filter in a bottle is back (and it’s better than ever) with a fragrance-free formula, 24-hour wear and a matte (but not flat!) finish......Read More

    How to tell whether your undertone is warm or cool

    This is a quandary that comes up a lot when talking all things {make up}. When you get things right, especially when it comes to base and cover-up, your face will look more radiant, your eyes brighter and your hair colour much more vivid....Read More

    The future of foundation has arrived (and it's invisible)

    Make up but not as you've seen it before, BECCA's new colourless, one-for-all base and highlighter bestow a real-life filtered finish...Read More

    New make up favourites your face has been waiting for

    With a swathe of new, game-changing bases, phenomenal powders and glittering liners to tempt you, it's time to revamp weary make up collections with swoon-worthy 'Back to School' heroes...Read More

    Lighten up with our pick of the greatest new summer-weight bases

    As the mercury creeps towards something resembling reasonable ("See ya Snow!"), there's no better time to revisit your make up foundations...Read More

    Cult Community: customer Sarina Munro recommends the ranges pioneering inclusivity

    When freelance beauty writer and Cult Beauty devotee Sarina Munro got in touch to pitch a piece about foundation, we seized the opportunity to usher her 'Backstage'...Read More